Tongji Tiandi Neili Lab tomonidan Zhangyan Country Living Festival Ko'rgazma maydoni

Tongji Tiandi Neili Lab tomonidan yaratilgan Zhangyan Country Living Festival Ko'rgazma maydoni — Tadbir va Voqea Dizayni tanlov toifasida nufuzli 2021 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushTadbir· 2021

Zhangyan Country Living Festival Ko'rgazma maydoni

muallif: Tongji Tiandi Neili Lab

Mijoz: Tongji Tiandi-Neili Lab

Tadbir toifasida A' Design Award Kumush Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Zhangyan Country Living Festival Ko'rgazma maydoni haqida

Zhangyan Country Living Festival — Shanxaydagi qishloq tadbiri uchun yaratilgan ko'rgazma maydonidir. Tartib eski yuk konteynerlaridan hosil qilingan bo'lib, ular turli tematik hududlarni shakllantirish uchun bosqichma-bosqich joylashtirilgan, ustma-ust taxlangan, o'zaro to'qib chatilgan va aylantirilgan. Konteynerlarning bir guruhi forumlar uchun maydonni o'rab olsa, boshqa guruhi bozor uchun maydonni belgilaydi. Yog'och, somon va qamish kabi mahalliy chiqindi resurslardan ham foydalanilgan. Vizual identifikatsiya Memphis uslubiga amal qiladi hamda tog', suv, baliq va ko'prik kabi mahalliy motivlarni abstraktlashtiradi. Faoliyat maydoni 5000 kvadrat metrni qamrab oladi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Zhangyan Country Living Festival Ko'rgazma maydoni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Zhangyan Country Living Festival Ko'rgazma maydoni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Zhangyan Country Living Festival Ko'rgazma maydoni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living.
We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output.
Taking brand culture "innovation" and "sustainable" as the core spirit for the design.
O'lchamlar va qadoqlash: The visual system design includes 5000 square meters of activity space.
Teglar: Innovation，sustainable，Memphis，integrating design
Ishlab chiqarish texnologiyasi: The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
Dizayn muammosi: In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
Tadqiqot: Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination. The Memphis school's design attribute of daring to imagine and break the Convention coincides with the attribute of this event.
The overall visual identity design of the project is based on the Memphis style, starting from the exhibition, speech, workshop and market to carry out spatial narrative, conveying the concepts of "rural", "sustainable", "future" and "innovation".
Ilhom: The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image.
The brand graphics are three-dimensionally extended to form a systematic space design language.
To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept.
Loyiha muddati: The project started in August 2019 in Shanghai and finished in November 2019.
Ish jarayoni: The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space.
The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace.
Jamoa a'zolari: Jiaqing Wu
Jia Lin
Yin Shi
Lei Yu
Ling Ma
Suying Zheng
Lu Xiao
Xinyan Wang
Ronglan Wang