Pedro Panetto tomonidan HEMA Alliance Korporativ identifikatsiya

Pedro Panetto tomonidan yaratilgan HEMA Alliance Korporativ identifikatsiya — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2020 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2020

HEMA Alliance Korporativ identifikatsiya

muallif: Pedro Panetto

Mijoz: Pedro Panetto

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

HEMA Alliance Korporativ identifikatsiya haqida

HEMA Alliance — Tarixiy Yevropa Jang San'ati bilan shug'ullanuvchilarni qo'llab-quvvatlovchi uyushma uchun yaratilgan korporativ identifikatsiyadir. Identifikatsiya tarkibiga to'rt xil vizual tartibda ko'rsatilgan 40 ta qilich dizayni asosida shakllangan belgining 160 ta varianti kiradi. Har bir qilich haqiqiy tarixiy namunaning proporsiyalariga mos keladi. Harflar, oraliqlar va belgi diagrammasi Oltin Nisbatga asoslangan bo'lib, bu barcha variantlarning izchilligini ta'minlaydi. Har bir mashg'ulotchi o'ziga ma'qul mashq uslubi va qurolga mos variantni tanlashi mumkin.

Tan olinish

A' Design Award Bronza Mukofoti haqida

HEMA Alliance Korporativ identifikatsiya A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. HEMA Alliance Korporativ identifikatsiya yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. HEMA Alliance Korporativ identifikatsiya ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: A brand with 160 variations. The HEMA Alliance is an US association that provides support for the practitioners of Historical European Martial Arts (HEMA) and acts as an international meeting point for the community. The brand has a global reach; the 160 variations represent the diversity of the community and enable each practitioner choosing the symbol that best suits their preferences. The project connects with the historical heritage of the martial arts, it revives traditions.
O'lchamlar va qadoqlash: Each letter was designed for this brand in accordance with the Golden Ratio. Spacing between letters and between elements of the Visual Identity also follows the proportional laws of the Golden Ratio. The symbol’s diagram, in all its variations, uses the same proportional relations of the Golden Number. Thus the use of the Golden Number, 1.61803398875…, is the main technical parameter for this Project and provides proportional consistence.
Teglar: Golden Ratio, Logo, Brand, HEMA, Sport, Martial Arts, History
Ishlab chiqarish texnologiyasi: The production of this Project was very complex, the biggest challenge was related to proportions.Every sword and weapon design needed to follow exact ratios of real historical models. The symbol varied 40 times, and each individual symbol has 4 visual arrangements, totalizing 160 variations. A complex diagram was developed for the project, in accordance with the Golden Ratio, so the consistence in and between all variations could be measured and achieved.
Dizayn muammosi: The main challenge was offering a symbol representing a great number of historical weapons. For
each individual practitioner, its training weapon is the best in their eyes. To please such a large and
passionate community was the main creative and research challenge. The challenge was overcome
by a variable symbol, so all practitioners felt represented. As a result of this new, all-embracing
representation, the association quickly increased its membership after the launch of the new brand.
Tadqiqot: It was necessary to convey a historical aspect to a martial-looking symbol. The research led to the blending of historical context to the tactical aspect of the current martial arts. The brand should be attractive, strong and at the same time convey the revival of a tradition. This blending was the guideline of the complete research process and design.
Ilhom: The Historical European Martial Arts are deeply connected to their heritage and have strong cultural bonds. The research comprised concepts from the medieval European culture, passing though the Renaissance and reaching as far as the Victorian era. Proportions of several historical sword models were investigated during this process. Within the HEMA context, it was investigated what kind of symbol could embrace every practitioner from this really diverse community.
Ish jarayoni: Each HEMA practitioner can choose the symbol variation that best suits their training style and sword preference, then embroider on their fencing jacket. The flexibility of this brand is big but still keeps the identity so each and every variation can be clearly identified as the HEMA Alliance symbol.
Jamoa a'zolari: Pedro Panetto.
Francesco Brugnera Teixeira.