Hong Kong Trade Development Council tomonidan yaratilgan Neon Nights Primary Function: Savdo yarmarkasi tashkilotchisi maydoni — Tadbir va Voqea Dizayni tanlov toifasida nufuzli 2021 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.
KumushTadbir· 2021
Neon Nights Primary Function: Savdo yarmarkasi tashkilotchisi maydoni
muallif: Hong Kong Trade Development Council
Mijoz: Hong Kong Trade Development Council
Tadbir toifasida A' Design Award Kumush Mukofoti g'olibi
Tasdiqlangan mukofot g'olibi
#106406 uchun mukofot holatini tasdiqlashDizayn
Neon Nights Primary Function: Savdo yarmarkasi tashkilotchisi maydoni haqida
Book Text: Neon Nights — Gonkongdagi moda savdo yarmarkasi uchun yaratilgan tadbir dizayni. Konsepsiya zamonaviy moda rang trendlarini Gonkongning retro neon ko'cha belgilarining ko'rinishi bilan uyg'unlashtiradi. Uchta hudud loyihalashtirildi. Tadbir joyining asosiy kirish qismida kutib olish inshooti o'rnatilgan. Ko'rgazma zalining kirish qismi ham mos ravishda bezatilgan. Zal ichida 300 kvadrat metrli ko'p vazifali maydon moda namoyishlari, seminarlar va norasmiy uchrashuvlarni o'tkazish uchun mo'ljallangan. Qirqib olingan naqshli metall ramkalar, orqadan yoritilgan rangli panellar va neon uslubidagi belgilar jonli ko'rinishni shakllantiradi.
Tan olinish
A' Design Award Kumush Mukofoti haqida
Neon Nights Primary Function: Savdo yarmarkasi tashkilotchisi maydoni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Neon Nights Primary Function: Savdo yarmarkasi tashkilotchisi maydoni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Neon Nights Primary Function: Savdo yarmarkasi tashkilotchisi maydoni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.
Dizayn ortida
Press-kit
Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.
- Noyob xususiyatlar
- A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
- O'lchamlar va qadoqlash
- For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
- Teglar
- Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
- Ishlab chiqarish texnologiyasi
- All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
- Dizayn muammosi
- The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
- Tadqiqot
- Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
- Ilhom
- The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
- Loyiha muddati
- The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
- Ish jarayoni
- The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
- Patentlar
- Copyrights belong to Hong Kong Trade Development Council, 2019
- Jamoa a'zolari
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong - Rasm mualliflari
- Hong Kong Trade Development Council
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