Jiaqi Song tomonidan Harlem Advocacy Plakatlar seriyasi

Jiaqi Song tomonidan yaratilgan Harlem Advocacy Plakatlar seriyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2021

Harlem Advocacy Plakatlar seriyasi

muallif: Jiaqi Song

Mijoz: Bandujo Advertising Design

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#107915 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Harlem Advocacy Plakatlar seriyasi haqida

Harlem Advocacy — Nyu-York shahridagi Harlem tumanida joylashgan jamoat salomatligini himoya qilish dasturi uchun yaratilgan reklama kampaniyasi plakatlari seriyasidir. Plakatlar brend belgisini illyustratsiyali ikonalar bilan birlashtiradi, va har bir ikona bitta xizmatni, masalan, tibbiy, ijtimoiy, ta'lim yoki ish bilan bog'liq yordamni ifodalaydi. Bitta asosiy plakat barcha ikonalarni birgalikda ko'rsatadi. Ommaviy tarqatish uchun seriya alohida plakatlarga bo'linadi, ularning har biri bitta ikonani katta o'lchamda namoyish etadi. Vizual uslub pop-art san'atidan ta'sirlangan bo'lib, bu orqali mahalliy aholi xizmatlarni tezda tanib olishlari mumkin.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Harlem Advocacy Plakatlar seriyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Harlem Advocacy Plakatlar seriyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Harlem Advocacy Plakatlar seriyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
O'lchamlar va qadoqlash: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Teglar: graphic design, poster, illustrations, social service, poster design
Ishlab chiqarish texnologiyasi: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Dizayn muammosi: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Tadqiqot: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Ilhom: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Loyiha muddati: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Ish jarayoni: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.