Mengyu Cao tomonidan Chinese Zodiac Tipografiya

Mengyu Cao tomonidan yaratilgan Chinese Zodiac Tipografiya — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirGrafika· 2021

Chinese Zodiac Tipografiya

muallif: Mengyu Cao

Mijoz: YiQi Hanzi

Grafika toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Chinese Zodiac Tipografiya haqida

Xitoy zodiak tipografiyasi 12 ta belgidan iborat. Kalamush, ho'kiz, yo'lbars, quyon, ajdaho, ilon, ot, echki, maymun, xo'roz, it, cho'chqa. U xitoy xattotligi va an'anaviy xitoy akvarel chizmasini birlashtiradi. Dizayn fikrlash bilan u asl xattotlik shakllarini buzadi va har bir belgining o'z ichidagi ma'nosini ko'rsatish uchun unga uyg'un ravishda ijodiy chizmalar qo'shadi. Xitoycha belgilar xitoycha tilini bilmagan odamlar uchun har doim murakkab chizmalar kabi ko'rinadi. Ushbu loyihaning maqsadi Xitoy madaniyatini yoyish uchun xitoycha belgilarni hamma uchun tushunarli qilishdir.

Tan olinish

A' Design Award Temir Mukofoti haqida

Chinese Zodiac Tipografiya A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Chinese Zodiac Tipografiya yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Chinese Zodiac Tipografiya puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The Chinese Zodiac project combines Chinese calligraphy and watercolor drawing to present each character with its meaning. With design thinking, it breaks the traditional Chinese calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character. Chinese characters always look like complicated drawings to people who don't know Chinese.This project is aimed to make it understandable to everyone to spread Chinese culture.
The 12 Chinese zodiac includes Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig.
O'lchamlar va qadoqlash: This typography set can be used as culture posters as I shown with the images.
Teglar: graphic design, Typography, creative drawing, Chinese Zodiac, Chinese culture, calligraphy, watercolor drawing, poster, posters
Ishlab chiqarish texnologiyasi: Chinese traditional calligraphy, Chinese traditional watercolor drawing
Dizayn muammosi: Ideation is the hardest part of this project. How to merge animals form into the characters harmoniously that makes the most sense. It shouldn't break the traditional beauty of Chinese calligraphy. And it should enhance the beauty to show the meaning of the character in a fun way.
Tadqiqot: Researched on Chinese calligraphy form of beatuy, Chinese traditional watercolor techniques, and culture behind Chinese Zodiac.
Ilhom: At the beginning of my design journey, I learned a lot of Chinese traditional culture. I was taught to have the mission to deliver valuable Chinese traditional cultures to the modern world, to enhance and spread it to the nation and the world.

I also found out there were not many creative creations around Chinese calligraphy compare to English lettering. I want to use my ability to design and drawing to explore more possibilities of the traditional assets, Chinese characters.
Loyiha muddati: This project started in January 2020 in San Francisco and finished in August.
Ish jarayoni: This typography set can be used as physical or digital posters to promote Chinese culture. People can understand the meaning of each Chinese character when seeing the typography only without reading the description.
Jamoa a'zolari: Mengyu Cao