Hd Communication Kft. tomonidan yaratilgan New HQ New Rules Primary Function: Belgilar tizimi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.
KumushGrafika· 2021
New HQ New Rules Primary Function: Belgilar tizimi
muallif: Hd Communication Kft.
Mijoz: Magyar Telekom
Grafika toifasida A' Design Award Kumush Mukofoti g'olibi
Tasdiqlangan mukofot g'olibi
#112485 uchun mukofot holatini tasdiqlashDizayn
New HQ New Rules Primary Function: Belgilar tizimi haqida
Book Text: New HQ New Rules — bu Magyar Telekomning yangi bosh qarorgohi uchun yaratilgan belgilar tizimi. Ushbu belgilar ofisdagi xulq-atvor bo'yicha qoidalar to'plamini taqdim etadi. Dizayn sodda, ammo o'ynoqi bo'lib, qoidalar buyruq berayotgandek emas, balki taklif qilayotgandek his etiladi. Illyustratsiyalar kundalik ofis holatlarini hazil va insoniy iliqlik bilan aks ettiradi. Analog uslub bino kattaligi va zamonaviy xususiyati bilan qarama-qarshilik hosil qiladi. Maqsad — darhol hissiy javob uyg'otish va odamlarni qoidalarga tabassum bilan amal qilishga undash.
Tan olinish
A' Design Award Kumush Mukofoti haqida
New HQ New Rules Primary Function: Belgilar tizimi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. New HQ New Rules Primary Function: Belgilar tizimi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. New HQ New Rules Primary Function: Belgilar tizimi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.
Dizayn ortida
Press-kit
Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.
- Noyob xususiyatlar
- The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
- Teglar
- Office building, Signage, Illustration, Design, System of Norm
- Ilhom
- The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
- Loyiha muddati
- Permanent
- Jamoa a'zolari
- Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi
Homiylik
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