Rana Galal tomonidan The Cairo Citadel Korporativ identifikatsiya

Rana Galal tomonidan yaratilgan The Cairo Citadel Korporativ identifikatsiya — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirGrafika· 2021

The Cairo Citadel Korporativ identifikatsiya

muallif: Rana Galal

Mijoz: Rana Galal

Grafika toifasida A' Design Award Temir Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

The Cairo Citadel Korporativ identifikatsiya haqida

Qohira Qal'asi Misrdagi tarixiy inshoot uchun yaratilgan korporativ identifikatsiyadir. Identifikatsiya "Kontrastlar shahri" shiorida aks etgan kontrast mavzusiga asoslangan. Qora va oq ranglar asosiy ranglar bo'lib, ikkinchi darajali rang qal'a ichida sodir bo'lgan tarixiy voqeaga ishora qiladi. Ikki tilli logotip bir-biriga qarama-qarshi joylashtirilgan ikki to'rtburchakka bo'linadigan blok shaklida ishlangan bo'lib, madaniy o'zgarishni ifodalaydi. Helvetica Neue shrifti o'zining sodda geometrik shakllari tufayli asosiy shrift sifatida tanlangan. Keyinchalik xuddi shu konsepsiya asosida navigatsiya belgilari tizimi ham ishlab chiqilgan.

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A' Design Award Temir Mukofoti haqida

The Cairo Citadel Korporativ identifikatsiya A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. The Cairo Citadel Korporativ identifikatsiya yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. The Cairo Citadel Korporativ identifikatsiya puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
O'lchamlar va qadoqlash: The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
Teglar: Logo, Branding, Signage system, Typography, Visual Identity
Ishlab chiqarish texnologiyasi: Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
Dizayn muammosi: Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
Tadqiqot: My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
Ilhom: The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
Loyiha muddati: 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
Ish jarayoni: It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
Patentlar: Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
Jamoa a'zolari: none.