Zhongxiang Zheng tomonidan Zhuliguan Hote Mehmonxona Logotipi Grafikning

Zhongxiang Zheng tomonidan yaratilgan Zhuliguan Hote Mehmonxona Logotipi Grafikning — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirGrafika· 2021

Zhuliguan Hote Mehmonxona Logotipi Grafikning

muallif: Zhongxiang Zheng

Mijoz: Zhongxiang Zheng

Grafika toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Zhuliguan Hote Mehmonxona Logotipi Grafikning haqida

Juliguan - bu bambuk madaniyatiga qaratilgan tematik mehmonxona, naqsh ham bambukga, ham qaldirg'ochga o'xshab, odamlarni yangi sayohat boshlanishini kutishga majbur qiladi. Logotip falsafiy daosizmdan kelib chiqqan holda hech narsadan nimagadirgacha bo'lgan rivojlanishni taqdim etadi. Uning o'zgarishi an'anaviy xitoy daosizmining "Taodan bittasi tug'iladi. Birdan ikkitadan; Ikkidan uchdan; Uchdan yaratilgan koinot" falsafasini olib boradi, bu "Tao yo'li tabiatga ergashadi" degan ma'noni anglatadi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Zhuliguan Hote Mehmonxona Logotipi Grafikning A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Zhuliguan Hote Mehmonxona Logotipi Grafikning yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Zhuliguan Hote Mehmonxona Logotipi Grafikning puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Zhuliguan is a themed hotel focusing on bamboo culture and we simplify the house into an ink dot, presenting the course of a wind-flown bamboo leaf passing by an ink dot (house) and turning into a bird. This change is a course of growing out of nothing. The pattern seems like both a bamboo and a swallow, enabling us to expect a new journey
O'lchamlar va qadoqlash: UV, hot stamping
Bags:Depth330mm x Width250mm x Height80mm
Notebooks:Depth297mm x Width210mm x Height80mm
T-shirts:Small, Middle, Large, Extra large
Teglar: Brand , Research , Hotel , Logo , Culture
Ishlab chiqarish texnologiyasi: Black and white are adopted as the dominant hues to further strengthen the dynamical change of the logo. In the post production, we combine the calligraphy and UV technology to highlight the fashion.
Dizayn muammosi: it vividly presents Zhuliguan Hotel's theme - a bamboo culture hotel with the theme of studying, planting, viewing and staying of bamboos. Its change carries the philosophy of traditional Chinese Taoism-"Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe"
Tadqiqot: Chapter 42 of Tao and Teh by Laozi-Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe.
Ilhom: The brand name comes from Zhuliguan (Bamboo Villa), a poem written by WANG Wei, who was a poet in Tang Dynasty of China. The logo pattern presents a course of gradual change. He was inspired by the philosophy of Chinese traditional Taoism- "Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe" from Chapter 42 of Tao and Teh by Laozi, which was the cosmogony of Laozi.
Loyiha muddati: This project was started in Hangzhou, China in June 2017 and completed in Hangzhou, China in August 2018.
Ish jarayoni: We have developed souvenirs for the project and refined the copywriting of "The foolish ask more and the wise do not doubt", which has been applied on notebooks, handbags and T-shirts. The souvenirs are loved by all guests, including children, and they can easily understand what the logo is intended to express.
Patentlar: Trademark (2019) Zhongxiang Zheng
Rasm mualliflari: Image #1: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #2: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #3: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #4: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Video Credits: Designer:Mingyong Hou, Zhuliguan Hotel, 2020.