Mateus Matos Montenegro tomonidan Cafe Soul Vizual identifikatsiya

Mateus Matos Montenegro tomonidan yaratilgan Cafe Soul Vizual identifikatsiya — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2022 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2022

Cafe Soul Vizual identifikatsiya

muallif: Mateus Matos Montenegro

Mijoz: Cafe Tunico

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

11,750

Tasdiqlangan mukofot g'olibi

#117271 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Cafe Soul Vizual identifikatsiya haqida

Cafe Soul — qahva brendi uchun vizual identifikatsiya va qadoqlash dizaynidir. Qahva 100 foiz Arabika donalaridan tayyorlanadi va hamyonbop narxda taqdim etiladi. Identifikatsiyada elementlari birlashtirilib turli xil siymolar va teksturalarni hosil qiluvchi modulli logotipdan foydalanilgan. Vizual til yengil va yosh ruhda bo'lib, yangi va yoshroq iste'molchilarga yetib borishni maqsad qilgan. Qadoqlash alyuminiy asosda to'rt rangli bosma jarayoni va to'rtta Pantone rangi yordamida chop etilgan. Ettita raqami xo'jalikni boshqaruvchi yetti oila a'zosiga ishora qiladi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Cafe Soul Vizual identifikatsiya A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Cafe Soul Vizual identifikatsiya yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Cafe Soul Vizual identifikatsiya ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.
O'lchamlar va qadoqlash: The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
Teglar: Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
Ishlab chiqarish texnologiyasi: For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
Dizayn muammosi: The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.
Tadqiqot: From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.
Ilhom: Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL.
Loyiha muddati: The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
Ish jarayoni: The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
Jamoa a'zolari: Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha