Guangzhou Cheung Ying Design Co., Ltd. tomonidan Lezai Dental Clinic Logotip va Brend Identifikatsiyasi

Guangzhou Cheung Ying Design Co., Ltd. tomonidan yaratilgan Lezai Dental Clinic Logotip va Brend Identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2021

Lezai Dental Clinic Logotip va Brend Identifikatsiyasi

muallif: Guangzhou Cheung Ying Design Co., Ltd.

Mijoz: Guangzhou Cheung Ying Design Co., Ltd.

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#117574 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Lezai Dental Clinic Logotip va Brend Identifikatsiyasi haqida

Lezai Dental Clinic — stomatologiya klinikasi uchun yaratilgan logotip va brend identifikatsiyasi. Dizaynda musbat va manfiy shakllardan foydalanilib, yagona vizual belgi hosil qilingan. Uzun va qisqa to'g'ri chiziqlar aylana konturi bilan birlashib, halqa shaklida qo'l ushlashgan kattalar va bolalarni tasvirlaydi. Markazdagi manfiy shakl tish ko'rinishini oladi. Past to'yinganlikdagi ranglar tinch va iliq hissiyot uyg'otib, xavfsizlik, quvonch va professionallik obrazini qo'llab-quvvatlaydi. Logotip turli o'lchamdagi bosma va raqamli media uchun vektor formatida chizilgan bo'lib, undan izchil foydalanishni ta'minlash uchun brend yo'riqnomasi ishlab chiqilgan.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Lezai Dental Clinic Logotip va Brend Identifikatsiyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Lezai Dental Clinic Logotip va Brend Identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Lezai Dental Clinic Logotip va Brend Identifikatsiyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The logo as a whole is applied with the inversion technique of graphic bottom in graphic design, which is to form a visual symbol with positive and negative shapes. The positive shape is formed with simple long and short straight lines combined with circle to outline a safe and joyful scene where adults and children hug and hold hands in a circle. And the negative shape in the middle takes the form of a tooth which presents the brand concept of joy in the teeth.
O'lchamlar va qadoqlash: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Teglar: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Ishlab chiqarish texnologiyasi: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior clinic space.
Dizayn muammosi: The challenge mainly lies in how to find a design language that can not only express the attributes of the dental clinics industry, but also interpret the brand connotation, so that consumers can get a better brand experience.
Tadqiqot: Before commencing on this project, we conducted in-depth research on the logo, visual identity, and graphic design of other dental clinics in the market. The research results show that the logos of dental clinics industry exhibit serious homogeneity and lacks brand uniqueness. Therefore, in our brand strategy, we have formulated a brand image of "Happy First, Warm Treatment", so that consumers can clearly feel the service characteristics and harmonious interactions conveyed by the brand.
Ilhom: LEZAI Dental Clinic is a comprehensive dental clinic with a joyful and warm environment, which has a special focus on women and children and coveys the brand concept of the joy in this moment. In order to highlight the clinic's brand image of sense of security + joy + professionalism, in the process of designing the brand logo, we have introduced the concept of Joy in the teeth which (in Chinese) is phonetically similar with and coincides with the concept of the joy in this moment.
Loyiha muddati: The project started in October 2019 and finished in February 2020 in Guangzhou.
Ish jarayoni: The logo suggests the design philosophy and core values of the brand. It conveys the idea that women and children embrace dental health. The low-saturation brand colors create a relaxed and warm feeling, while the combined logo are used to convey the brand image of security, joy, and professionalism.
Jamoa a'zolari: Creative Director: Zhiji Dong
Designer: Lu Gu