Tsuyoshi Omori tomonidan yaratilgan Three Emotions Brend identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.
TemirGrafika· 2021
Three Emotions Brend identifikatsiyasi
muallif: Tsuyoshi Omori
Mijoz: NPO Hansen's Disease Sanatoria World Heritage Promotion Council
Grafika toifasida A' Design Award Temir Mukofoti g'olibi
Tasdiqlangan mukofot g'olibi
#117934 uchun mukofot holatini tasdiqlashDizayn
Three Emotions Brend identifikatsiyasi haqida
Uch Hissiyot — Yaponiyadagi notijorat tashkilot uchun yaratilgan brend identifikatsiyasi. Tashkilot Xansen kasalligi shifoxonalarini YUNESKOning Butunjahon merosi ro'yxatiga kiritish uchun faoliyat yuritadi. Logotip azob-uqubat, qayg'u va umidni ifodalovchi uchta piktogrammani birlashtiradi. Har bir piktogrammaning og'zi ko'prik shaklida joylashtirilgan bo'lib, u H harfi sifatida ham o'qiladi. Ko'prik ikkita shifoxona joylashgan orolda qurilgan haqiqiy ko'prikka ishora qiladi. 594 x 841 millimetrli plakatlar bolalar bog'chalari, maktabgacha ta'lim muassasalari va shifoxonalarda namoyish etiladi.
Tan olinish
A' Design Award Temir Mukofoti haqida
Three Emotions Brend identifikatsiyasi A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Three Emotions Brend identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Three Emotions Brend identifikatsiyasi puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.
Dizayn ortida
Press-kit
Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.
- Noyob xususiyatlar
- The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
- O'lchamlar va qadoqlash
- Poster: Width 594mm x Height 841mm
- Teglar
- leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
- Ishlab chiqarish texnologiyasi
- First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
- Dizayn muammosi
- To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
- Tadqiqot
- The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
- Ilhom
- Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
- Loyiha muddati
- This logo was released in May 2019, updated in April 2020.
- Ish jarayoni
- Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
- Patentlar
- Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
- Jamoa a'zolari
- Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa - Rasm mualliflari
- Image#1:Photographer Hikaru Kodani, 2020.
Image#2:Photographer Hikaru Kodani, 2020.
Image#3:Photographer Hikaru Kodani, 2020.
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