Ruis Vargas tomonidan LendMe Brend identifikatsiyasi

Ruis Vargas tomonidan yaratilgan LendMe Brend identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirGrafika· 2021

LendMe Brend identifikatsiyasi

muallif: Ruis Vargas

Mijoz: Laika

Grafika toifasida A' Design Award Temir Mukofoti g'olibi

13,005

Tasdiqlangan mukofot g'olibi

#119666 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

LendMe Brend identifikatsiyasi haqida

LendMe — uy kapitali bozorida faoliyat yurituvchi kompaniya uchun yaratilgan brend identifikatsiyasidir. Logotip bir-biriga nisbatan muvozanatlashtirilgan ikkilik kodlarni eslatuvchi ikonografik tuzilishdan foydalanadi, bu ham matematik g'oyani, ham kompaniya va uning mijozlari o'rtasidagi ikki tomonlama munosabatni anglatadi. Rang palitrasi bir-birini to'ldiruvchi bo'lib, binafsha rang asos sifatida, to'q sariq va ko'k ranglar esa turli xabarlar va auditoriyalar uchun yordamchi ranglar sifatida qo'llanilgan. Qo'llanilish sohalariga vizit kartalari, konvertlar, institutsional taqdimot va ko'cha yorug'lik paneli kiradi.

Tan olinish

A' Design Award Temir Mukofoti haqida

LendMe Brend identifikatsiyasi A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. LendMe Brend identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. LendMe Brend identifikatsiyasi puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street.
O'lchamlar va qadoqlash: Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
Teglar: Brand, logotype, illustration, visual identity, Laika Design
Ishlab chiqarish texnologiyasi: The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
Dizayn muammosi: Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
Tadqiqot: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
Ilhom: The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
Loyiha muddati: The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
Ish jarayoni: The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
Patentlar: Laika Design
Jamoa a'zolari: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Rasm mualliflari: Laika Design