Ruis Vargas tomonidan Chez Vous Primary Function: Brend identifikatsiyasi

Ruis Vargas tomonidan yaratilgan Chez Vous Primary Function: Brend identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushGrafika· 2021

Chez Vous Primary Function: Brend identifikatsiyasi

muallif: Ruis Vargas

Mijoz: Laika

Grafika toifasida A' Design Award Kumush Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Chez Vous Primary Function: Brend identifikatsiyasi haqida

Chez Vous — Braziliyaning San-Paulu shahridagi belgiyalik restoran uchun yaratilgan vizual identifikatsiya. Ushbu identifikatsiya Magritte, Manneken Pis, yomg‘ir va an’anaviy kartoshka fri kabi belgiyalik ramzlarni sodda illyustratsiya uslubi orqali qayta talqin qiladi. Qisqa matnlar belgiyalik lahja variatsiyalarini o‘z ichiga oladi va grafik kompozitsiyalarga hazil tuyg‘usini qo‘shadi. Identifikatsiya menyular, plakatlar, panellar, qadoqlar va futbolkalarga qo‘llaniladi hamda restoranga vizual yaxlitlik bag‘ishlaydi. Menyular va plakatlar CMYK ranglarida ofset usulida chop etiladi, futbolkalar esa raqamli usulda bosiladi.

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A' Design Award Kumush Mukofoti haqida

Chez Vous Primary Function: Brend identifikatsiyasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Chez Vous Primary Function: Brend identifikatsiyasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Chez Vous Primary Function: Brend identifikatsiyasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The rereading of the Belgian icons, such as Magritte, Manneken Pis, rain and traditional French fries allowed to create new interpretations and statements that can only be found in Chez Vous. Thus, the restaurant was permeated by graphic manifestations, such as posters, t-shirts, panels and more, providing a sense of visual unity and legitimately Belgian narrative.
O'lchamlar va qadoqlash: Menu, sheet format 520 x 380 mm and Kid Menu, sheet format 300 x 210 mm, printed on offset paper 300 g/m2., 4X40 colors (CMYK). Posters: sheet format 420 x 620 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). T-shirt printed on digital process.
Teglar: Branding, Logotype, Package, label, illustration
Ishlab chiqarish texnologiyasi: Most of the graphic materials were produced in offset in CMYK-scale colors. The posters, with a theme of pop art, in contrast received classic frames. The t-shirts were produced in digital printing. Offset packaging is suitable for delivery.
Dizayn muammosi: The challenge was to construct a visual identity that translated the essence of Belgian culture. And, above all, offer the customer Chez Vous an authentic experience of Belgian cuisine and culture. The definition of the graphic style of the illustrations was instrumental in translating simplicity and synthesis. The textual component was also fundamental to achieve the effect of authenticity, especially bringing dialectal variations to the graphic compositions.
Tadqiqot: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Chez Vous brand.
Ilhom: Chez Vous is the only Belgian restaurant in Sao Paulo. And its original culture was the starting point for the construction of the new visual identity, using the icons, tradition and sense of humor of the country to create a reinterpretation of icons, symbols and narratives, making a visual identity for Chez Vous.
Loyiha muddati: The project started in June 2019 and finished in January 2020 in Sao Paulo, Brazil.
Ish jarayoni: The visual identity project contributes to affirming the Belgian cultural essence of the restaurant Chez Vous, emphatically occupying the status of reference of Belgian gastronomy in the city of Sao Paulo. In addition, it allows the client to feel welcomed by the casualness and informality of the visual language and its narratives.
Patentlar: Laika
Jamoa a'zolari: Ruis Vargas, Creative Director and Illustrator.
Rasm mualliflari: Ricardo Bassetti and Elias Gomes