Chao Feng tomonidan Ben Su Restoran brend identifikatsiyasi

Chao Feng tomonidan yaratilgan Ben Su Restoran brend identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2021

Ben Su Restoran brend identifikatsiyasi

muallif: Chao Feng

Mijoz: MET Creative Brand

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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#120278 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Ben Su Restoran brend identifikatsiyasi haqida

Ben Su — bu tuzlangan karam bilan tayyorlanadigan baliq taomlari restorani uchun yaratilgan brend identifikatsiyasidir. Identifikatsiya moddiy bo'lmagan madaniy meros hisoblangan, qo'lda tayyorlanadigan va konservantlarsiz 280 kun davomida bijg'itiladigan tuzlangan karamning asosiy mahsulot xususiyatiga asoslangan. Bosh plakat ushbu mahsulot afzalliklarini bevosita vizual shaklda, yuqori tanilishni ta'minlash uchun yumshoq egri chiziqlar va kuchli rang kontrastidan foydalangan holda taqdim etadi. Restoran 260 kvadrat metr maydonni egallaydi va kirish qismida tuzlangan karam namoyish qilinadigan maxsus zonani o'z ichiga oladi. Sahnalar va rekvizitlar vizual identifikatsiyani ichki makon bilan bog'laydi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Ben Su Restoran brend identifikatsiyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Ben Su Restoran brend identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Ben Su Restoran brend identifikatsiyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: In the part of brand differentiation positioning, the designers extracted the core advantages of "intangible cultural heritage sauerkraut", which was rich in 1 billion probiotics, handmade pickled for 280 days, without adding any preservatives and other issues that consumers are very concerned about. Through the main poster image, the brand advantages are conveyed to consumers, giving the evidence chain of product advantages.
O'lchamlar va qadoqlash: The project covers a total of 260 square meters.
Teglar: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Sauerkraut Fish
Ishlab chiqarish texnologiyasi: Through the construction of scenes and props, the whole restaurant integrates the artistic sense and commercial functions into the space of Bensu. A sauerkraut display area is set up at the entrance, and through an artistic presentation, the brand's greatest features are fully presented to consumers before entering the restaurant.
Dizayn muammosi: How to combine and express the historical sense with modern design language is an important challenge for designers in this project. In the brand image exploration stage, they tried to refine the regional cultural characteristics behind the product.
Tadqiqot: Bensu Sauerkraut Fish is a brand of sauerkraut fish with strong product resource advantages and unique taste. The designers have combed the brand's success genes for more than ten years, and extracted the most competitive core differentiation of the brand: "Centennial intangible cultural heritage sauerkraut". Based on this advantage, they put forward the core product slogan: "Centennial intangible cultural heritage sauerkraut, originated in 1902".
Ilhom: The designers want to build Bensu into a brand that is more eye-catching, recognizable, and able to differentiate itself from other sauerkraut fish brands. They put forward the differentiated positioning of the brand, starting from the product taste characteristics of sauerkraut fish, hoping that consumers will have a clear memory and taste stimulation when they see the brand image.
Loyiha muddati: The project started in December 2019 in Taicang and finished in March 2020 in Taicang.
Ish jarayoni: Due to the old brand image, the overall development of the enterprise is weak and can not win the love and recognition of young consumers. Therefore, in order to seek differentiation and maintain brand vitality, Bensu has carried out a systematic brand upgrade to meet the current industry and market trend, hoping to occupy the market and consumer cognition through the brand when the categories tend to be similar.
Patentlar: Copyrights belong to Pushui Zhang, 2020.
Jamoa a'zolari: Chao Feng
Youjia Gu
Yuchen Wang
Yuerong Liao
Yun Liu
Rasm mualliflari: Image #1: Photographer Pushui Zhang, Ben Su, 2020.
Image #2: Photographer Pushui Zhang, Ben Su, 2020.
Image #3: Photographer Pushui Zhang, Ben Su, 2020.
Image #4: Photographer Pushui Zhang, Ben Su, 2020.
Image #5: Photographer Pushui Zhang, Ben Su, 2020.