Fabiano Dalmacio tomonidan The Book That Grew O'tloq boqish qo'llanmasi

Fabiano Dalmacio tomonidan yaratilgan The Book That Grew O'tloq boqish qo'llanmasi — Tasviriy San'at va San'at Installatsiyasi Dizayni tanlov toifasida nufuzli 2021 A' Design Award Platina Mukofoti mukofotining yuqori baholangan g'olibidir.

PlatinaTasviriy San'at· 2021

The Book That Grew O'tloq boqish qo'llanmasi

muallif: Fabiano Dalmacio

Mijoz: Rothco, part of Accenture Interactive

Tasviriy San'at toifasida A' Design Award Platina Mukofoti g'olibi

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Ranglar

Dizayn

The Book That Grew O'tloq boqish qo'llanmasi haqida

"O'sgan kitob" (The Book That Grew) — Irlandiyadagi fermerlar uchun yaratilgan o'tloq boqish qo'llanmasidir. Kitobda barqarorlik va daromadlilikni oshirishga qaratilgan o'nta saboq va o'nta amaliy maslahat keltirilgan. Ushbu o'n qadam fermerlarni yiliga o'n marta o't boqish aylanmasiga va gektaridan o'n tonna o't hosili olishga yo'naltiradi. Har bir sahifa, so'z va diagramma bir necha haftalik o'sish davri mobaynida maxsus kanallar bo'ylab yo'naltirilgan tirik o't ildizlari tomonidan shakllantirilgan. Murakkab dehqonchilik jarayonlari maxsus ishlab chiqilgan belgilar orqali tushuntirilgan bo'lib, belgilar kaliti ochiladigan sahifada joylashtirilgan.

Tan olinish

A' Design Award Platina Mukofoti haqida

The Book That Grew O'tloq boqish qo'llanmasi A' Design Award Platina Mukofotining g‘olibi bo‘lib, bu haqiqatan ham noyob, nafis va ulug‘vor dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Platina g‘oliblari yaratilish mo‘jizalari, intellektual ijodkorlik chegaralariga guvohlik bo‘lib, o‘z dizaynerlarining tengsiz kasbiy mahorati va daholigini namoyon etadi. Ushbu dizaynlarning bir davr estetikasini belgilovchi, jamiyat farovonligiga hissa qo‘shuvchi hamda san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi eng mashhur asarlar bo‘lishi kutiladi. The Book That Grew O'tloq boqish qo'llanmasi yuksak mukammallik darajasini namoyon etadi va o‘zining foydali hamda qimmatli xususiyatlari bilan dunyoni shubhasiz yaxshiroq joyga aylantiradi. The Book That Grew O'tloq boqish qo'llanmasi istaklarni uyg‘otuvchi, ilhomlantiruvchi, hayajonlantiruvchi, xursand qiluvchi va katta quvonch tug‘diruvchi A' Design Award Platina Mukofotini qo‘lga kiritgan asardir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
O'lchamlar va qadoqlash: Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm
Teglar: book, design, Ireland, grass, farming, bank
Ishlab chiqarish texnologiyasi: We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
Dizayn muammosi: This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
Tadqiqot: The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
Ilhom: The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
Loyiha muddati: From October 2018 to May 2019, in Dublin and Amsterdam.
Ish jarayoni: Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
Jamoa a'zolari: Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press
Rasm mualliflari: Photographer: Diana Scherer
Filmmaker: Jake Viramontez