Dennis Furniss tomonidan PepsiCo Foundation Primary Function: Identifikatsiya tizimi

Dennis Furniss tomonidan yaratilgan PepsiCo Foundation Primary Function: Identifikatsiya tizimi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushGrafika· 2021

PepsiCo Foundation Primary Function: Identifikatsiya tizimi

muallif: Dennis Furniss

Mijoz: PepsiCo International Mexico

Grafika toifasida A' Design Award Kumush Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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PepsiCo Foundation Primary Function: Identifikatsiya tizimi haqida

PepsiCo Foundation — Meksika va Lotin Amerikasidagi hamjamiyatlarni qo'llab-quvvatlovchi notijorat tashkilot uchun yaratilgan identifikatsiya tizimi. Dizayn korporativ vizual tilni yanada insoniyroq til bilan almashtiradi. Arxetipik shakllar jamg'armaning uchta asosiy ustunini ifodalaydi. Modulli tizimda bu shakllar naqsh va teksturalarni hosil qilish uchun birlashadi va ko'payadi. Geometrik shrift, jonli rang palitrasi, fotografiya uslubi va illyustratsiya uslubi identifikatsiyani to'ldiradi. Tizim raqamli brend kitobiga hamda futbolkalar, sumkalar va shlyapalar kabi tadbir materiallariga qo'llaniladi.

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A' Design Award Kumush Mukofoti haqida

PepsiCo Foundation Primary Function: Identifikatsiya tizimi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. PepsiCo Foundation Primary Function: Identifikatsiya tizimi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. PepsiCo Foundation Primary Function: Identifikatsiya tizimi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
O'lchamlar va qadoqlash: There are not packaging deliveries
Teglar: PepsiCo, Foundation, identity, system, strong, consistency
Ishlab chiqarish texnologiyasi: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Dizayn muammosi: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Tadqiqot: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Ilhom: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Loyiha muddati: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Ish jarayoni: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Patentlar: Copyrights: PepsiCo International Mexico
Jamoa a'zolari: Innovation Design Center LATAM
Rasm mualliflari: All Images: Design Innovation Center LATAM