Tanya Dunaeva tomonidan City Ambassadors School Tipografik Brend Identifikatori

Tanya Dunaeva tomonidan yaratilgan City Ambassadors School Tipografik Brend Identifikatori — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2022 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushGrafika· 2022

City Ambassadors School Tipografik Brend Identifikatori

muallif: Tanya Dunaeva

Mijoz: Tanya Dunaeva

Grafika toifasida A' Design Award Kumush Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#126443 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

City Ambassadors School Tipografik Brend Identifikatori haqida

Qiziqarli hikoyalar eski ko'chalarning har bir burilish orqasida yashiringan va shaharni taniqli belgilarning minimal to'plami bilan bog'lash mumkin emas. Bo'lajak elchi shaharni o'rganar ekan, uni xuddi o'quvchi maktabda boshlang'ichni kashf qilgani kabi yangidan kashf etadi. O'ziga xoslikni yaratish uchun tipografik eklektizm tamoyiliga asoslangan tipografik yechim tanlandi: avangard rassomlarining kursiv yozuvi va taniqli shriftlari bilan kesishgan eski milliy yozuv. Rang sxemasi lakonik - yorqin qizil.

Tan olinish

A' Design Award Kumush Mukofoti haqida

City Ambassadors School Tipografik Brend Identifikatori A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. City Ambassadors School Tipografik Brend Identifikatori ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. City Ambassadors School Tipografik Brend Identifikatori ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
O'lchamlar va qadoqlash: Design can be fixed at any staff
Teglar: Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
Ishlab chiqarish texnologiyasi: The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
Dizayn muammosi: It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
Tadqiqot: The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
Ilhom: Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
Loyiha muddati: The Project was accomplished during the Summer 2021 in Moscow
Ish jarayoni: Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
Jamoa a'zolari: Leonid Slavin - tutor
Dmitry Chernogayev - curator