Raageshwari Kandaswamy tomonidan Jalebi Brend identifikatsiyasi

Raageshwari Kandaswamy tomonidan yaratilgan Jalebi Brend identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2022 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirGrafika· 2022

Jalebi Brend identifikatsiyasi

muallif: Raageshwari Kandaswamy

Mijoz: MIT Institute of Design

Grafika toifasida A' Design Award Temir Mukofoti g'olibi

13,151

Tasdiqlangan mukofot g'olibi

#126528 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Jalebi Brend identifikatsiyasi haqida

Jalebi — zamonaviy muzqaymoq brendi uchun brend identifikatsiyasidir. Muzqaymoq ta'mlari an'anaviy hind shirinliklariga asoslangan. Vizual uslub shirinlik va tansiq taomlarni gazetaga o'rab sotadigan ko'cha sotuvchilariga ishora qiladi. Logotip "J" harfi va jalebi shirinligining spiral shakli asosida yaratilgan. Tipografiya, rang va kontrast identifikatsiyaga tanish, ammo zamonaviy xarakter beradi. Identifikatsiya izchil ko'rinish uchun stakanlar, menyu kartochkalari, sumkalar va niqoblarga qo'llanilgan. Menyu kartochkasi qatlamlar asosida qurilgan bo'lib, old qatlam madaniyatlar aralashuvini ifodalovchi yarim shaffof varaqdan iborat.

Tan olinish

A' Design Award Temir Mukofoti haqida

Jalebi Brend identifikatsiyasi A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Jalebi Brend identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Jalebi Brend identifikatsiyasi puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
O'lchamlar va qadoqlash: Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm
Teglar: Brand Identity, Logo, Identity Design, Ice cream
Ishlab chiqarish texnologiyasi: All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
Dizayn muammosi: The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
Tadqiqot: Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.

The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.

“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart.
Ilhom: The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
Loyiha muddati: The project started in September 15 as a part of college project and finished in October 3rd.
Ish jarayoni: The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.