Ruis Vargas tomonidan Dona Vitamina Primary Function: Brend identifikatsiyasi

Ruis Vargas tomonidan yaratilgan Dona Vitamina Primary Function: Brend identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2022 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushGrafika· 2022

Dona Vitamina Primary Function: Brend identifikatsiyasi

muallif: Ruis Vargas

Mijoz: Laika

Grafika toifasida A' Design Award Kumush Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Dona Vitamina Primary Function: Brend identifikatsiyasi haqida

Dona Vitamina — mavjud sharbat brendi uchun yaratilgan brend identifikatsiyasi loyihasi. Logotipda sharbat ho'plab turgan g'ilay ko'zli Viktoriya davri xonimi tasvirlangan bo'lib, bu o'ziga egalik qiladigan ayolning hazil-mutoyibali obrazidir. Ushbu g'oyani kengaytirish maqsadida turli millatlarga mansub ayollarning bir qator tasvirlari stensil uslubida chizildi va qisqa, kulgili iboralar bilan uyg'unlashtirildi. Tasvirlar menyularda, qadoqlarda, sumkalarda, otkritkalarda, stikerlarda va katta qo'lda yasalgan devorda namoyon bo'ladi. Chop etilgan buyumlarning aksariyati CMYK ranglarda ofset bosma usulida ishlab chiqarildi, sumkalar esa shoyi bosma (silkscreen) usulida bezatildi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Dona Vitamina Primary Function: Brend identifikatsiyasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Dona Vitamina Primary Function: Brend identifikatsiyasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Dona Vitamina Primary Function: Brend identifikatsiyasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
O'lchamlar va qadoqlash: Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
Teglar: Branding, Logotype, Package, label, illustration
Ishlab chiqarish texnologiyasi: Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
Dizayn muammosi: The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
Tadqiqot: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
Ilhom: Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
Loyiha muddati: The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
Ish jarayoni: The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
Patentlar: Laika
Jamoa a'zolari: Ruis Vargas, creative director and illustrator; Lorenzo Morelatto, graphic designer.
Rasm mualliflari: Photo by: Madelaine Seagram and Laika