Guangzhou Cheung Ying Design Co. Ltd. tomonidan Rely on Hydrogen Korporativ identifikatsiya

Guangzhou Cheung Ying Design Co. Ltd. tomonidan yaratilgan Rely on Hydrogen Korporativ identifikatsiya — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2022 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2022

Rely on Hydrogen Korporativ identifikatsiya

muallif: Guangzhou Cheung Ying Design Co. Ltd.

Mijoz: Guangzhou Cheung Ying Design Co., Ltd.

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Rely on Hydrogen Korporativ identifikatsiya haqida

Rely on Hydrogen — vodorodli suv sog'liqni saqlash mahsulotlarini ishlab chiquvchi kompaniya uchun yaratilgan korporativ identifikatsiyadir. Logotip xitoy ierogliflari asosida yaratilgan bo'lib, mahsulotning elektr zanjiri chiziqlaridan va an'anaviy xitoy suv geksagrammasi grafikasidan ilhomlangan. Belgilarning qalinligi va chiziqlarning qiyaligi bir xilda saqlangan, shu tufayli shakllar aniq va muvozanatli bo'lib qoladi. Qiya chiziqlar va yumaloqlangan burchaklar identifikatsiyaga sokin va zamonaviy xarakter beradi. Asosiy ranglar sifatida ekstremal kulrang va yorqin sariq rang qo'llanilgan. Identifikatsiya bosma nashr, raqamli media va ichki makonlar uchun vektor formatida chizilgan.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Rely on Hydrogen Korporativ identifikatsiya A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Rely on Hydrogen Korporativ identifikatsiya yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Rely on Hydrogen Korporativ identifikatsiya ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Due to the large visual difference in the glyph structure of the brand's Chinese name, in order to ensure the recognition quality and aesthetics of the text, the thickness of the Chinese characters and the inclination of the strokes were unified in the design and execution, so that the strokes of the Chinese fonts have a tight and appropriate structure and a uniform white color. Even, sloping lines convey the brand's aggressive attitude, while rounded corners convey gentleness and tolerance. The smooth and orderly lines make the overall vision more personal and fashionable, giving the brand new temperament and connotation.
O'lchamlar va qadoqlash: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Teglar: Logo, Branding, Visual Identity, Graphic Design, Interior Design
Ishlab chiqarish texnologiyasi: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
Dizayn muammosi: The key challenge was convincing clients to take a bolder design direction. Through many discussions, the client recognized the potential of the project and had the courage to go beyond the conservative culture of the industry. How to rationally arrange the new visual elements and space, so that the product can produce the best display effect in a limited space, to let the experiencer have a deeper understanding of the brand from all aspects.
Tadqiqot: The study found that as contemporary young people gradually become the main force of consumption, their attention to personalized health products is also increasing, and they understand the visual and cultural output of brands. Therefore, 'Rely On Hydrogen', which is deeply engaged in the fields of big health and hydrogen molecular medicine, needs to redefine the differentiated attributes of its brand identity to connect its past and future. And accept cultural differences in various regional markets to convey the brand's corporate culture and style.
Ilhom: Rely On Hydrogen is a high-tech enterprise focused on the field of biotechnology and aim at the R&D of hydrogen water health care products. After sufficient research, the brand logo is designed in the form of Chinese characters, inspired by the circuit lines of the product and the traditional Chinese water hexagram graphics. In the creative execution, the commonality of 'lines' between each other is extracted and visually integrated to create a visual system with brand attributes and personality.
Loyiha muddati: The project started in March 2021 in Guangzhou and finished in May 2021 in Guangzhou, and was exhibited in June 2021 in Guangzhou.
Ish jarayoni: The new brand colors have also been carefully selected, with extreme gray and bright yellow as the main colors, injecting a touch of warmth into the brand, which reflects the protection the product brings to consumers, and intuitively shows the company's vision and culture. The new brand image runs through the plane vision and space display with 'lines', and its line tension with a certain degree of expansion not only balances and coordinates all areas of the exhibition hall, but also allows a more complete interpretation of the new brand concept and visual extension.
Jamoa a'zolari: Creative Director: Zhiji Dong
Designer: Lu Gu