Jiawei Wu tomonidan Avant Modern Cuisine Brend identifikatsiyasi

Jiawei Wu tomonidan yaratilgan Avant Modern Cuisine Brend identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2022 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2022

Avant Modern Cuisine Brend identifikatsiyasi

muallif: Jiawei Wu

Mijoz: Jiawei Wu Design

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#137847 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Avant Modern Cuisine Brend identifikatsiyasi haqida

Avant Xitoyda joylashgan hashamatli restorandir. Brend kontseptsiyasi egalarining chet el tajribasidan foydalanib, mijozlarga sayohat qilgandek o'ziga xos xotiralar taqdim etadi. Pasport ko'rinishida ishlab chiqilgan menyu bilan boshlanadi. Har bir ovqatlanishdan so'ng, mijozlar har bir taomning ilhom manbai va shaharlardan olingan xotiralarga mos ravishda maxsus ishlab chiqilgan chipta oladi. Bu ovqatlanish tajribasi Covid pandemiyasi tufayli sayohatlar to'xtatilgan davrda juda mashhur bo'lib qoldi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Avant Modern Cuisine Brend identifikatsiyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Avant Modern Cuisine Brend identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Avant Modern Cuisine Brend identifikatsiyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
O'lchamlar va qadoqlash: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Teglar: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Ishlab chiqarish texnologiyasi: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Dizayn muammosi: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Tadqiqot: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Ilhom: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Loyiha muddati: The project started in July 2020 in China and finished in March 2021.
Ish jarayoni: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Jamoa a'zolari: Jiawei Wu
Rasm mualliflari: Jiawei Wu_Designer
Guanzhong Qiu_Photographer