Matteo Ruisi and Peter McCabe tomonidan Bank of England Vizual Identifikatsiya

Matteo Ruisi and Peter McCabe tomonidan yaratilgan Bank of England Vizual Identifikatsiya — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2022 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushGrafika· 2022

Bank of England Vizual Identifikatsiya

muallif: Matteo Ruisi and Peter McCabe

Mijoz: Bank of England

Grafika toifasida A' Design Award Kumush Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Bank of England Vizual Identifikatsiya haqida

Markaziy bank uchun dizayn ishlab chiqish texnik va nozik ma'lumotlar, xodimlar tomonidan tayyorlangan materiallar, keng jamoatchilik bilan samarali muloqot va bir qator tartibga solish talablari o'rtasida muvozanatni topishni anglatadi. Bunga erishish oson emas va u nozik ichki dinamikaga asoslangan. Yangi identifikatsiya undan foydalanuvchilar bilan hamkorlikda ishlab chiqilgan bo'lib, kommunikatsiyaning barcha jihatlarini muvozanatlaydi. U kengroq jamoatchilikka tushunarli, dolzarb, tuzilgan va o'ziga xos yondashuv orqali yetib borishga qaratilgan. Ushbu asosiy tamoyillar barcha vizual aktivlar uchun dizayn yo'nalishi sifatida qo'llanilgan.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Bank of England Vizual Identifikatsiya A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Bank of England Vizual Identifikatsiya ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Bank of England Vizual Identifikatsiya ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
O'lchamlar va qadoqlash: Not applicable
Teglar: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Ishlab chiqarish texnologiyasi: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Dizayn muammosi: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Tadqiqot: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Ilhom: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Loyiha muddati: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Ish jarayoni: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Jamoa a'zolari: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Rasm mualliflari: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.