Squared tomonidan Joy of Playing Brend Identifikatsiyasi

Squared tomonidan yaratilgan Joy of Playing Brend Identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2022 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2022

Joy of Playing Brend Identifikatsiyasi

muallif: Squared

Mijoz: Balin

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#140424 uchun mukofot holatini tasdiqlash

Kashf etish A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Joy of Playing Brend Identifikatsiyasi haqida

O'yin Quvonchi — bolalar uchun o'yinchoqlar ishlab chiqaruvchi Balin kompaniyasi uchun yaratilgan brend identifikatsiyasidir. Identifikatsiya logotip, brend elementlari, qadoqlash, hamda o'yinchoqlar va personajlarning ranglari va shakllarini qamrab oladi. Vizual til minimalistik bo'lib, oddiy shakllar, cheklangan rang palitrasi va akvarel illyustratsiyalardan iborat. Har bir o'yinchoq personajining o'z nomi va hikoyasi bor, bu esa bolalarda hissiy bog'lanish hosil bo'lishiga yordam beradi. Tanlangan materiallar orasida yog'och, faner, qog'oz, organik paxta hamda suv va o'simlik asosidagi bo'yoqlar mavjud.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Joy of Playing Brend Identifikatsiyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Joy of Playing Brend Identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Joy of Playing Brend Identifikatsiyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Teglar: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Ishlab chiqarish texnologiyasi: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Dizayn muammosi: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Tadqiqot: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Ilhom: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Loyiha muddati: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Ish jarayoni: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Jamoa a'zolari: Creative Director - Yana Okoliyska