Wei Sun tomonidan Mohanii Brend identifikatsiyasi

Wei Sun tomonidan yaratilgan Mohanii Brend identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2023 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushGrafika· 2023

Mohanii Brend identifikatsiyasi

muallif: Wei Sun

Mijoz: DOTONE Brand Design

Grafika toifasida A' Design Award Kumush Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#142914 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Mohanii Brend identifikatsiyasi haqida

Mohanii — sharqona madaniyatga asoslangan moda brendi uchun yaratilgan brend identifikatsiyasidir. Logotip lotin harflariga asoslangan bo'lib, brendga sodda va xalqaro ohang bag'ishlaydi. M harfi asosiy ramz hisoblanadi va siyohga ishora qilib, belgini xitoy kalligrafiyasi bilan bog'laydi. Serif shakllari va kontur chiziqlari birlashtirilib, yangicha talqin qilingan. M va H harflari ta'kidlangan, boshqa harflar esa soddalashtirilgan, natijada vizual qatlamlar hosil bo'ladi. Ramzni takrorlash, bo'laklarga ajratish va qayta tuzish mumkin, shuningdek uni har qanday vositada qo'llash mumkin.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Mohanii Brend identifikatsiyasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Mohanii Brend identifikatsiyasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Mohanii Brend identifikatsiyasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
O'lchamlar va qadoqlash: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
Teglar: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
Ishlab chiqarish texnologiyasi: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
Dizayn muammosi: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
Tadqiqot: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
Ilhom: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
Loyiha muddati: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
Ish jarayoni: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
Patentlar: All copyrights DOTONE Brand Design,2020
Rasm mualliflari: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020