Akomi tomonidan Italian Capital of Culture Logotip Va Ishga Tushirish Kampaniyasi

Akomi tomonidan yaratilgan Italian Capital of Culture Logotip Va Ishga Tushirish Kampaniyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2023 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushGrafika· 2023

Italian Capital of Culture Logotip Va Ishga Tushirish Kampaniyasi

muallif: Akomi

Mijoz: Municipalities of Brescia and Bergamo

Grafika toifasida A' Design Award Kumush Mukofoti g'olibi

31,927

Tasdiqlangan mukofot g'olibi

#143502 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Italian Capital of Culture Logotip Va Ishga Tushirish Kampaniyasi haqida

Ikki xil shahar (Bergamo va Breshiya, 2023 yil Italiya madaniyati poytaxti sifatida birlashtirilgan) bir logotip, pop madaniyatidan ilhomlangan va vaqt o'tishi bilan rivojlanishga mo'ljallangan. Butun geometriya sanoat shaharlari stereotipini ag'darish va birinchi kovid-19 ko'tarilishi paytida ularning chidamliligini nishonlash uchun ikki shahar yaxshi ma'lum bo'lgan qurilish tayoqlaridan ilhomlangan doimiy qalinlikdagi chiziqli elementlarning egilishiga asoslangan. Qizil rangli element bir vaqtning o'zida nafaqat 3 va B, balki turli kontekstlarda turli xil ma'no va shakllarga ega bo'lishi mumkin.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Italian Capital of Culture Logotip Va Ishga Tushirish Kampaniyasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Italian Capital of Culture Logotip Va Ishga Tushirish Kampaniyasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Italian Capital of Culture Logotip Va Ishga Tushirish Kampaniyasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
O'lchamlar va qadoqlash: Minimum height of the logo: 10 mm
Teglar: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
Ishlab chiqarish texnologiyasi: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
Dizayn muammosi: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
Tadqiqot: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
Ilhom: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
Loyiha muddati: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
Ish jarayoni: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.