Wei Sun tomonidan Tgl Tgl Brend Identifikatori

Wei Sun tomonidan yaratilgan Tgl Tgl Brend Identifikatori — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2023 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2023

Tgl Tgl Brend Identifikatori

muallif: Wei Sun

Mijoz: DOTONE Brand Design

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

11,009

Tasdiqlangan mukofot g'olibi

#143895 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Tgl Tgl Brend Identifikatori haqida

TGL - bu bolalar uchun tadqiqot va ta'lim platformasi. U samarali muloqot va qiziqarli o'qitish usullarini qo'llaydi. Logotip brend xotirasining tashuvchisi sifatida kolibri ishlatadi. U boy va qiziqarli brend imidjini yaratish uchun oddiy va sof vizual belgilardan foydalanadi, shu bilan birga tabaqalashtirilgan brend IP-ni yaratadi, bu brendni insoniylashtirilgan atributlar bilan ta'minlaydi, bolalar bilan ko'proq muloqot qilish va hissiy aloqalarni o'rnatish imkonini beradi. Boy rangli vizual tildan umumiy foydalanish jonli, yosh va do'stona ohangni beradi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Tgl Tgl Brend Identifikatori A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Tgl Tgl Brend Identifikatori yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Tgl Tgl Brend Identifikatori ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Tgl is a research and education platform for children. It advocates teaching through novel and interesting activities, and selects hummingbirds as the carrier of brand memory. The logo uses simple and pure visual symbols to create a rich, interesting and memorable brand image. The brand IP takes the hummingbird as a figurative image memory, and at the same time establishes a brand-new, three-dimensional character image. Through the role switching in different scenes, it has more interaction with the children and establishes an emotional connection.
O'lchamlar va qadoqlash: The actual production size of the logo is at least 4cm in width x 1.2cm in height. According to the information provided by customers, the specifications are set in equal proportions in the application of specific materials, which is convenient for customers to use and extend to actual production.
The brand IP is customized offline as a character doll with a height of about 25cm.
Teglar: Brand Design, Logo Design, Brand Identity, Education, IP Design
Ishlab chiqarish texnologiyasi: The simple shape of the logo can be applied to the presentation of different media. Brand IP uses the form of online plane or 3D model to output content, and offline uses metallic paint color and resin material to realize.
Dizayn muammosi: How to incorporate the hummingbird shape into the logo and achieve creative expression was our biggest challenge. After repeated attempts and research, the first letter "T" of the brand was finally perfectly combined with the hummingbird shape, forming a unique logo that is simple, interesting and unique to the brand.
Tadqiqot: Tgl is a research and education brand for children. It outputs emotional value to users by creating warm content, and at the same time, it can bring colorful fun and immersive experience to users, and improve users' freshness and satisfaction in course activities. . Therefore, the brand needs to establish a diversified brand vision, turn the brand concept into a visualization, and establish an effective role IP for emotional interaction.
Ilhom: The logo design combines the first letter "T" with the graphic of the hummingbird to strengthen the cognition of the symbol and brand association; the brand IP is based on the prototype of the hummingbird, combined with the concept of "pilot" for anthropomorphic refining and shaping to express the brand spirit of curiosity and exploration. The open wings of the brand IP mean that the brand will lead children to embrace a better future. The brand as a whole uses a rich color visual language to convey a lively, youthful and friendly tone.
Loyiha muddati: The project started in April 2021 in Shenzhen and completed in December 2021 in Shenzhen.
Ish jarayoni: The simple logo can save the communication cost for the brand. Hummingbird, as the carrier of brand memory, creates a visual symbol with exclusive brand.
Brand IP is a derivative of the brand, which can realize various forms of creative extension across fields, enhance the interaction between the brand and user objects, convey the humanistic care of the brand, and enhance the core competitiveness of the brand.
Patentlar: All copyrights DOTONE Brand Design,2021
Rasm mualliflari: Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021