Wu Fangbo and Liu Beibei tomonidan Shan Yi Brend Identifikatsiyasi Dizayni

Wu Fangbo and Liu Beibei tomonidan yaratilgan Shan Yi Brend Identifikatsiyasi Dizayni — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2023 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2023

Shan Yi Brend Identifikatsiyasi Dizayni

muallif: Wu Fangbo and Liu Beibei

Mijoz: Shan Yi

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#149564 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Shan Yi Brend Identifikatsiyasi Dizayni haqida

Shan Yi — qishloq xo'jaligiga xizmat ko'rsatuvchi aqlli texnologiyalar kompaniyasi uchun yaratilgan brend identifikatsiyasidir. Logotipda himoya va bardoshlilikni ifodalash uchun vizual ramka sifatida qalqon shakli qo'llanilgan. Qalqon ichida S va Y harflari bir-biriga kirishtirilgan va bog'langan holda joylashtirilgan bo'lib, bu brend nomiga hamda aqlli texnologiya va dehqonchilik o'rtasidagi bog'liqlikka ishora qiladi. Shuningdek, kuzgi hosilni eslatuvchi g'ildirak izlari va bug'doy boshoqlari naqshlari ham kiritilgan. Chiziqlar bir xil kenglikda bo'lib, logotip oltin nisbatga asoslangan. Belgi turli o'lchamlarda bosma, tikma yoki quyma shaklda ishlatilishi mumkin, jumladan transport vositasi emblemasi sifatida ham qo'llanilishi mumkin.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Shan Yi Brend Identifikatsiyasi Dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Shan Yi Brend Identifikatsiyasi Dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Shan Yi Brend Identifikatsiyasi Dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
O'lchamlar va qadoqlash: It can be printed, sewed or injection molded in a variety of sizes.
Teglar: brand identity, logo, branding, smart agricultural technique
Ishlab chiqarish texnologiyasi: The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
Dizayn muammosi: The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
Tadqiqot: In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
Ilhom: Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
Loyiha muddati: The project started in Beijing in December 2022 and was completed in February 2023.
Ish jarayoni: The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
Jamoa a'zolari: Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu