Eszter Laki and Reka Imre tomonidan Hunguest Hotels Brend Identifikatsiyasi

Eszter Laki and Reka Imre tomonidan yaratilgan Hunguest Hotels Brend Identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2024 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2024

Hunguest Hotels Brend Identifikatsiyasi

muallif: Eszter Laki and Reka Imre

Mijoz: Studio NUR

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Hunguest Hotels Brend Identifikatsiyasi haqida

Hunguest Hotels — venger mehmonxonalar guruhi uchun yaratilgan brend identifikatsiyasidir. Ushbu identifikatsiya sifat va izchillikka bo'lgan sadoqatni ifodalaydi. Ish jarayoniga mavjud logotipni va barcha vizual elementlarni — mehmonxona lavhalaridan tortib bosma materiallargacha — qayta ishlab chiqish kiritilgan. Mehmonxonalarning ko'pchiligi spa va salomatlik markazlari bilan bog'liq bo'lgani sabab, dizayn suv bilan aloqadorlikni aks ettiradi. Logotip suv tomchilaridan tashkil topgan bosh harf H shaklida bo'lib, brendning asosiy rangi ko'k hisoblanadi. Yuqori bosma (letterpress) usuli, teridan bosilgan menyu muqovalari va yog'ochga o'yib ishlangan lavhalardan foydalanilgan.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Hunguest Hotels Brend Identifikatsiyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Hunguest Hotels Brend Identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Hunguest Hotels Brend Identifikatsiyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
Teglar: hotel branding, wellness and spa, letterpress, Hungary
Ishlab chiqarish texnologiyasi: To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
Ilhom: We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
Loyiha muddati: The project started in 2020 in Hungary and finished in 2023.
Jamoa a'zolari: Eszter Laki, Réka Imre
Rasm mualliflari: photographs by András Zoltai and Zoltán Gali

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