Star and Saic Oimt tomonidan MG Next Generation Avtomobil hamroh ilovasi

Star and Saic Oimt tomonidan yaratilgan MG Next Generation Avtomobil hamroh ilovasi — Interfeys, Interaktiv va Foydalanuvchi Tajribasi Dizayni tanlov toifasida nufuzli 2024 A' Design Award Oltin Mukofoti mukofotining yuqori baholangan g'olibidir.

OltinInterfeys· 2024

MG Next Generation Avtomobil hamroh ilovasi

muallif: Star and Saic Oimt

Mijoz: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Interfeys toifasida A' Design Award Oltin Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

MG Next Generation Avtomobil hamroh ilovasi haqida

MG Next Generation — avtomobil egalari uchun mobil telefonlar va aqlli soatlarga mo'ljallangan hamroh ilovadir. Ilova bir nechta mintaqaviy ilovalarni yagona global mahsulotga birlashtiradi. Funksiyalar joylashuv va avtomobil modeliga qarab sozlanishi mumkin, shuning uchun har bir egasi shaxsiylashtirilgan vositalar to'plamini oladi. Uch o'lchamli avtomobil modeli virtual garaj ichida ko'rsatiladi, olti burchakli vidjetlar esa brend identifikatsiyasiga mos keladi. Mehmon rejimi avtomobili bo'lmagan odamlarga qaror qabul qilishdan oldin asosiy funksiyalar bilan tanishish imkonini beradi.

Tan olinish

A' Design Award Oltin Mukofoti haqida

MG Next Generation Avtomobil hamroh ilovasi A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. MG Next Generation Avtomobil hamroh ilovasi misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. MG Next Generation Avtomobil hamroh ilovasi kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
Teglar: mobile, apple watch, 3D, car, automotive, companion app, design system, EV
Ishlab chiqarish texnologiyasi: We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity.
Dizayn muammosi: We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue.
Tadqiqot: Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
Ilhom: To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
Loyiha muddati: up to 6 month, China
Ish jarayoni: Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
Jamoa a'zolari: Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
Rasm mualliflari: Star