Zhou Haiwen, Che Shilong and Guo Cheng tomonidan Every Treasure Tells A Story Reklama Xabardorlik Kampaniyasi

Zhou Haiwen, Che Shilong and Guo Cheng tomonidan yaratilgan Every Treasure Tells A Story Reklama Xabardorlik Kampaniyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2024 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirGrafika· 2024

Every Treasure Tells A Story Reklama Xabardorlik Kampaniyasi

muallif: Zhou Haiwen, Che Shilong and Guo Cheng

Mijoz: China Global Television Network Co., Ltd. Beijing, CN

Grafika toifasida A' Design Award Temir Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Every Treasure Tells A Story Reklama Xabardorlik Kampaniyasi haqida

Har Bir Xazina O'z Hikoyasini Aytadi — Xitoyning yuzta milliy xazinasini taqdim etuvchi qisqa hujjatli film uchun yaratilgan reklama xabardorlik kampaniyasidir. Har bir xazina yulduzga qiyoslanadi, yulduz turkumlari esa vaqt va makon kengligini ifodalaydi. Har bir xazina, shuningdek, dialog oynachasi bilan juftlashtirilgan. Ba'zi oynachalar dumaloq, ba'zilari kvadrat shaklda bo'lib, har birining o'ziga xos xarakteri bor. Kitoblar asosiy vizual mavzuni tashkil etadi, unda xitoy bambuk taxtachalari, ip bilan tikilgan jildlar, pergament o'ramlar va qattiq muqovali kitoblarga ishoralar mavjud. Grafik yondashuv turli madaniyat vakillariga hikoyalarni tushunishga yordam beradi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Every Treasure Tells A Story Reklama Xabardorlik Kampaniyasi A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Every Treasure Tells A Story Reklama Xabardorlik Kampaniyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Every Treasure Tells A Story Reklama Xabardorlik Kampaniyasi puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Every Treasure Tells a Story is a short documentary introducing 100 of China's national treasures and talks about the creativity of the ancient Chinese people. The creative method mainly tells stories about national treasures, dialogues across time (historically speaking), combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct (dimensional) character.
O'lchamlar va qadoqlash: The dialog box represents communication, and each national treasure is combined with different dialog boxes. Some dialog boxes are round, and some dialog boxes are square. They are all unique and have their own characters.
The constellations in the starry sky represent people's imagination. Since ancient times, people have looked up at the starry sky and given them various cultural meanings.
Teglar: Culture, China, Heritage, Creativity
Ishlab chiqarish texnologiyasi: Different from the display of general cultural relics, it does not specify the name of each national treasure, but starts from the overall feeling, gives the picture a story, and communicates visually.
In the selection of main cultural relics, instead of displaying a single national treasure, representative national treasures are selected from one hundred cultural relics for design.
In terms of image expression, the national treasure is compared to the stars, spanning the distance of time and space, and telling the story of the national treasure itself.
Dizayn muammosi: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Tadqiqot: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc.
Ilhom: The assigned background, a vast starry sky, is turned into constellations symbolizing the span of time and space, and uses stories like Dunhuang Feitian (beautiful flying celestials in Buddhism, skilled in music and dance) with camel caravan in the Western (China) Regions.

The creative endeavor inspired the audience to understand and talk about Chinese culture, its vast cultural relics and inheritance.
Loyiha muddati: The project started in 2022 and is still in circulation worldwide.
Ish jarayoni: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, one can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols. English speakers can also discover the fun of The Classics, which evokes the memory of their own country's books, and arouse their interest in exploring history.
Jamoa a'zolari: Zhou Haiwen, Che Shilong, Guo Cheng
Rasm mualliflari: Illustrators, Creators. Zhou Haiwen, Che Shilong, Guo Cheng