Chushan Design tomonidan Xuannao Master Cha Brend Identifikatsiyasi

Chushan Design tomonidan yaratilgan Xuannao Master Cha Brend Identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2024 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushGrafika· 2024

Xuannao Master Cha Brend Identifikatsiyasi

muallif: Chushan Design

Mijoz: Shenzhen Chushan Design Culture Group Co., Ltd.

Grafika toifasida A' Design Award Kumush Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#160263 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Xuannao Master Cha Brend Identifikatsiyasi haqida

Xuannao Master Cha — Xitoy gazlangan choy brendi uchun yaratilgan brend identifikatsiyasidir. Logotipda yorqin to'q sariq rangdagi kalligrafiya bilan yozilgan "Qi" iyeroglifi ostida xitoy Qi Gong mashqini bajarayotgan panda tasvirlangan. Da Qi Xia deb nomlangan panda obrazi salobatli qiyofaga ega bo'lib, qahramonlik va jonli ruhni ifodalaydi. Bu xususiyatlar choydagi pufakchalar bilan bog'langan. Kalligrafiya va panda brendni Sharq madaniyatiga ildiz ottiradi va ichimlikni mahalliy iste'molchilar uchun tanish qiladi. Logotipning belgilangan o'lchami yo'q, shuning uchun uning holatlari va masshtabi har bir qo'llanish holatiga moslashtirilishi mumkin.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Xuannao Master Cha Brend Identifikatsiyasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Xuannao Master Cha Brend Identifikatsiyasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Xuannao Master Cha Brend Identifikatsiyasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
O'lchamlar va qadoqlash: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Teglar: Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
Ishlab chiqarish texnologiyasi: Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
Dizayn muammosi: The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
Tadqiqot: "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
Ilhom: To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
Loyiha muddati: The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
Ish jarayoni: Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
Jamoa a'zolari: Yin Peng
Li Linlin
Liu Xingyu
Rasm mualliflari: Chushan Design