Meng Chu Huang tomonidan The National Gallery Vizual identifikatsiya

Meng Chu Huang tomonidan yaratilgan The National Gallery Vizual identifikatsiya — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2024 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirGrafika· 2024

The National Gallery Vizual identifikatsiya

muallif: Meng Chu Huang

Grafika toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

The National Gallery Vizual identifikatsiya haqida

National Gallery — Londondagi milliy san'at galereyasi uchun yaratilgan vizual identifikatsiyadir. Bu identifikatsiya faqat tipografiyaga asoslangan logotipni o'ziga xos grafik belgi bilan almashtiradi. Yangi logotip yetti chiziq orqali hosil qilingan ikkilangan L ramkasidan iborat. Yetti chiziq 13-asrdan 19-asrgacha bo'lgan davrni qamrab olgan rasm to'plamiga ishorani bildiradi. Logotip 0,75 dyuymlik minimal kenglikda ham o'qilishini saqlab qoladi. So'z belgisi (wordmark) onlayn qidiruvlarda ko'rinishni yaxshilash uchun London so'ziga urg'u beradi. Maqsad esa galereyani butun dunyo bo'ylab tanib olishni osonlashtirishdir.

Tan olinish

A' Design Award Temir Mukofoti haqida

The National Gallery Vizual identifikatsiya A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. The National Gallery Vizual identifikatsiya yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. The National Gallery Vizual identifikatsiya puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
O'lchamlar va qadoqlash: The minimum size requirement for the logo is 0.75 inches wide or smaller.
Teglar: Identity Design, Meng Chu Huang, The National Gallery
Ishlab chiqarish texnologiyasi: I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
Dizayn muammosi: Transform a typography-based logo into an iconic logo.
Tadqiqot: The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
Ilhom: The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
Loyiha muddati: This project started in Feburary 2023 and finished in May 2023.
Ish jarayoni: Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
Jamoa a'zolari: Meng Chu Huang
Rasm mualliflari: Meng Chu Huang, 2023