Netease Games Art Design Center tomonidan Infinite Borders Brend identifikatsiyasi

Netease Games Art Design Center tomonidan yaratilgan Infinite Borders Brend identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2025 A' Design Award Oltin Mukofoti mukofotining yuqori baholangan g'olibidir.

OltinGrafika· 2025

Infinite Borders Brend identifikatsiyasi

muallif: Netease Games Art Design Center

Mijoz: NetEase Games

Grafika toifasida A' Design Award Oltin Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#162820 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Infinite Borders Brend identifikatsiyasi haqida

Infinite Borders — Uch podsholik davrida boʻlib oʻtadigan strategiya oʻyini uchun brend identifikatsiyasidir. Brend grafikasi nom piktografik belgilaridan hamda strategiya oʻyinidagi toʻrsimon katak taassurotidan olingan. Xan sulolasi davrida mashhur boʻlgan qora, qizil va oq ranglar asosiy ranglar sifatida ishlatilgan. Yassi kalligrafik moʻyqalam chizgilari yordamchi elementlar vazifasini bajaradi. Zamonaviy tipografika tizimli va yassi vizual tizimni yakunlaydi. Dizayn raqamli plakatlar, foydalanuvchi interfeysi ekranlari va bosma mahsulotlarga tatbiq etilgan boʻlib, vizual izchillikni saqlagan holda turli kanallar boʻylab kengaytirilishi mumkin.

Tan olinish

A' Design Award Oltin Mukofoti haqida

Infinite Borders Brend identifikatsiyasi A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Infinite Borders Brend identifikatsiyasi misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Infinite Borders Brend identifikatsiyasi kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
O'lchamlar va qadoqlash: -
Teglar: the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
Ishlab chiqarish texnologiyasi: This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
Dizayn muammosi: To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
Tadqiqot: By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
Ilhom: The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
Loyiha muddati: The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
Ish jarayoni: -
Jamoa a'zolari: Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong
Rasm mualliflari: Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023