Xiaoming Meng and Xueke Fang tomonidan Meet in Arcadia Brend identifikatsiyasi dizayni

Xiaoming Meng and Xueke Fang tomonidan yaratilgan Meet in Arcadia Brend identifikatsiyasi dizayni — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2025 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2025

Meet in Arcadia Brend identifikatsiyasi dizayni

muallif: Xiaoming Meng and Xueke Fang

Mijoz: China Social Entrepreneur Foundation

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Meet in Arcadia Brend identifikatsiyasi dizayni haqida

"Meet in Arcadia" — Xitoyning Guyjjou provinsiyasidagi Longtang qishlog'ida amalga oshirilgan qishloqni jonlantirish loyihasi uchun yaratilgan brend identifikatsiyasi dizaynidir. Logotip xitoycha "go'zallik" ma'nosini bildiruvchi ierogliфdan ilhomlangan. Teraas shaklidagi guruch dalalari minimalistik va mavhum uslubda tasvirlangan. Dalalar tepasida esa mavhum Miao qishloq uylari ierogliф chiziqlari bilan birlashtirilgan bo'lib, ulardan biri tomga aylanadi. Ushbu identifikatsiya mahalliy hududning asosiy tarmog'i bo'lgan qishloq turizmini qo'llab-quvvatlaydi. Dizaynning maqsadi mahalliy madaniyatni namoyish etish va qishloq aholisini brend yaratish jarayoniga jalb qilishdan iboratdir.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Meet in Arcadia Brend identifikatsiyasi dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Meet in Arcadia Brend identifikatsiyasi dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Meet in Arcadia Brend identifikatsiyasi dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
O'lchamlar va qadoqlash: Height 594mm x Width 420mm
Teglar: Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
Ishlab chiqarish texnologiyasi: I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.

Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.
Dizayn muammosi: In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
Tadqiqot: I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges.
Ilhom: The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
Loyiha muddati: The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
Ish jarayoni: Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
Patentlar: Logo (2022) China Social Entrepreneur Foundation
Jamoa a'zolari: Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang
Rasm mualliflari: [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]