Ebru Sile Goksel and Ipek Eris Ugurlu tomonidan La Plage Brend identifikatsiyasi

Ebru Sile Goksel and Ipek Eris Ugurlu tomonidan yaratilgan La Plage Brend identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2025 A' Design Award Oltin Mukofoti mukofotining yuqori baholangan g'olibidir.

OltinGrafika· 2025

La Plage Brend identifikatsiyasi

muallif: Ebru Sile Goksel and Ipek Eris Ugurlu

Mijoz: Studio Born

Grafika toifasida A' Design Award Oltin Mukofoti g'olibi

205,580

Tasdiqlangan mukofot g'olibi

#165893 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

La Plage Brend identifikatsiyasi haqida

La Plage — 1950-yillar plyaj madaniyatining osoyishta jozibasidan ilhomlangan jasur va nostaljik brend identifikatsiyasidir. Bogemian nafislikni dengiz bo'yi nafosligi bilan uyg'unlashtirgan holda, vintaj uslubidagi illustratsiyalar, ifodali tipografiya hamda terrakota, yashil va oltin ranglarning boy palitrasi bilan ajralib turadi. O'ynoqi shiorlar, hashamatli teksturalar va taktil bosma tugatishlar tajribani boyitib, vintaj jozibasining zamonaviy nafislik bilan muammosiz uyg'unlashadigan abadiy dunyosini yaratadi. Har bir detal quyosh nurida to'lib-toshgan dam olish, badiiy ifoda va qirg'oq jozibasining nozikligini aks ettiruvchi abadiy hikoyalar yaratish uchun ishlab chiqilgan.

Tan olinish

A' Design Award Oltin Mukofoti haqida

La Plage Brend identifikatsiyasi A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. La Plage Brend identifikatsiyasi misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. La Plage Brend identifikatsiyasi kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The brand identity for La Plage bridges 1950s beach nostalgia with modern sophistication. Vintage-inspired illustrations, bold typography, and a refined palette of terracotta, green, and gold accents create a timeless aesthetic. Holistic design—from intricate decor to a captivating color story—and advanced printing techniques heighten its visual appeal. Playful slogans like "Girls just wanna have sun" and "Sea la vie," paired with whimsical illustrations, enhance its charm and coastal elegance. Every visual element within the identity contributes to a subtle yet captivating narrative, layering charm and storytelling into the design and shaping a unique brand experience.
O'lchamlar va qadoqlash: We conceptualized and designed a wide range of materials, from coasters and napkins to staff uniforms, food and drink menus, bags, wrapping paper, packaging details, signage, wall graphics, and all corporate printed materials. With a holistic approach, we crafted a cohesive visual language, ensuring each element featured a unique touch, avoiding repetition in design and infusing richness into every detail.
Teglar: restaurant, branding, typography, illustration, design, identity, graphic design, logo, La Plage, Studio Born
Ishlab chiqarish texnologiyasi: With its distinctive fusion of typography and visuals, the brand creates an immersive and singular world that captivates and engages. Extensive research into typography led to the creation of font pairings that effortlessly balance warmth and sophistication. The logotype was designed with a memorable yet effortless character, perfectly reflecting the brand’s identity—elegant yet approachable. Inspired by vintage photographs, the illustrations evolved from hand sketches into playful, bohemian frames, meticulously digitized and refined with shadows and color to create depth and dimension. The dynamic, expressive typography of the witty slogans was integrated seamlessly with the illustrations, creating a visual harmony that amplifies the brand’s personality. From concept to finalization, we focused on every detail of each print file, carefully selecting materials, paper weights, and textures to create a cohesive brand experience. Pantone colors and gold foil accents were incorporated to enhance the visual appeal, while special printing techniques, such as foil stamping, were used to elevate the branding's tactile experience with elegance. This approach ensured that every element contributed to a refined, memorable brand identity.
Dizayn muammosi: The primary goal and challenge of this project was to create a distinctive visual identity that would set the restaurant apart from other top-tier establishments in the industry, quickly capturing and engaging guests. We aimed to craft a bold, signature brand that would shine through both its striking visual storytelling and unique tone of voice. Every detail within the restaurant had to embody La Plage's bohemian allure and seaside charm. We carefully curated every element, from the materials used to the printing techniques. During the printing process, we ensured the flawless application of gold foil accents through meticulous oversight. We also collaborated closely with the architectural team to develop branding concepts for the exterior and signage.
Tadqiqot: We conducted thorough research into the 1950s lifestyle through visual archives, drawing inspiration from a variety of photos. Each image contributed to a series of cohesive illustrations, with elements taken from backgrounds, poses, clothing, lifestyle and era-defining details. We combined retro-inspired typography with striking gold foil details within the graphics and illustrations. Our goal was to create illustrations that were not only memorable and catchy but also told their own unique story, capturing the vibe of the 1950s in a visually compelling way.
Ilhom: La Plage draws inspiration from archival photos of the 1950s beachside lifestyle. We created playful and engaging compositions that evoke the era’s nostalgic charm. A blend of bohemian allure and seaside nostalgia is brought to life through sophisticated figures and whimsical scenes. Bold and striking typography complements the interior’s aesthetic, embodying a captivating narrative of seaside elegance with an artistic flair. Every detail was carefully crafted, inviting guests to escape the ordinary.
Loyiha muddati: The project started in April 2024 and the creative process spanned 2,5 months, from scratch to completion. Every branding element was meticulously crafted, blending retro illustration styles with distinctive typography. We took a holistic approach to each collateral, ensuring consistency while preserving the vibrant energy of visual storytelling throughout the design. After the client approved the branding concept, we finalized the print files, selected materials, applied Pantone colors, and incorporated special printing techniques to bring the design to life. The branding project was finalized in June 2024, and La Plage launched in August 2024. With all interior finishes in place, the restaurant quickly attracted attention, becoming a highly popular spot in Istanbul.
Ish jarayoni: The La Plage branding operates as a cohesive brand identity system, seamlessly integrating across various touchpoints. The use of tactile printing techniques, like foil stamping, enhances the sensory appeal, ensuring a more immersive and visually striking result. The entire experience, from the moment you pass by the restaurant to when you enter, order food from the menu, and toast with your glass while enjoying an unforgettable moment, is crafted with cohesive and rich visual storytelling.
Patentlar: No: 2023 122231, Date: 08.02.2024
Jamoa a'zolari: Client: La Plage No.14 - Restaurant&Bar
Branding Project: Studio Born
Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Copywriting: Studio Born
Photographer: Haldun Kırkbir
Styling & Art Direction: Studio Born
Print House: Focus Print
Interior Design: Architag
Rasm mualliflari: Client: La Plage No.14
Branding Project: Studio Born
Creative Directors & Designers: Ipek Eris Ugurlu, Ebru Sile Goksel
Copywriting: Studio Born
Photographer: Haldun Kırkbir
Styling & Art Direction: Studio Born
Print House: Focus Print
Interior Design: Architag