Taobao Design tomonidan Seaside Home For Music Fans Tajribaviy Marketing Kampaniyasi

Taobao Design tomonidan yaratilgan Seaside Home For Music Fans Tajribaviy Marketing Kampaniyasi — Reklama, Marketing va Kommunikatsiya Dizayni tanlov toifasida nufuzli 2025 A' Design Award Oltin Mukofoti mukofotining yuqori baholangan g'olibidir.

OltinReklama· 2025

Seaside Home For Music Fans Tajribaviy Marketing Kampaniyasi

muallif: Taobao Design

Mijoz: Taobao Design

Reklama toifasida A' Design Award Oltin Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#171886 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Seaside Home For Music Fans Tajribaviy Marketing Kampaniyasi haqida

Musiqa Muxlislari Uchun Dengiz Bo'yidagi Uy — Aranyada o'tkazilgan musiqa va san'at festivali uchun yaratilgan ssenariyga asoslangan marketing loyihasidir. Brendning ramziy kubi qidiruv chirog'iga aylantirilib, unga gradient sohil ranglari va audio to'lqin shakllari qo'shildi. Oflayn ko'rgazma zonalarida interaktiv installyatsiyalar orqali ko'p sezgili namoyishlar va musiqaga oid o'yinlar taqdim etildi. Interaktiv jonli efir masofadagi tomoshabinlarga zonalar bo'ylab sayohat qilish va chiqishlarni tomosha qilish imkonini berdi. Maydon yengil po'lat karkas, qayta tiklanadigan materiallar hamda kam emissiyali bo'yoqlar va matolardan qurildi. Tadbirga 70 000 dan ortiq muxlis tashrif buyurdi.

Tan olinish

A' Design Award Oltin Mukofoti haqida

Seaside Home For Music Fans Tajribaviy Marketing Kampaniyasi A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Seaside Home For Music Fans Tajribaviy Marketing Kampaniyasi misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Seaside Home For Music Fans Tajribaviy Marketing Kampaniyasi kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: This project,a collaboration between Tmall Heybox and 2024 Aranya Xiami Music and Arts Festival, employed a scenario based marketing plan to marry the brand with the festival culture. Tmall Heybox transformed its iconic cube into a searchlight to resemble a dazzling stage and a gradient coastline, building an emotional bond between the brand and young audiences. The project created an online and offline marketing matrix, improving brand exposure, audience engagement, and cultural resonance.
O'lchamlar va qadoqlash: This project attracted more than 70,000 fans.
Teglar: Aranya Xiami Music and Arts Festival, key visual design for Tmall Heybox, visual expression of Home for Music Fans, theme exhibition areas with multisensory immersive experience, interactive live stream
Ishlab chiqarish texnologiyasi: The Home for Music Fans employed sustainable, renewable materials with low environmental impact, aiming to create a comfortable venue full of seaside charm for fans to enjoy music. The lightweight steel frame, combined with premium materials and exquisite craftsmanship, ensured safety and durability. Additionally, nontoxic wall paints and curtain fabrics that contain low volatile organic compounds were utilized, contributing to a fresh and safe environment.
Dizayn muammosi: The challenge was achieving a unity of the brand and the festival. This project subtly married the brand characteristics with the festival culture. The posters echoed the key visual of the festival through visual elements like colors and shapes. The offline stage and the Home for Music Fans were differentiated, with the former for quick experience while the latter for slow consumption. Its combination with the live stream studio provided a seamless experience across online and offline settings.
Tadqiqot: 2024 Aranya Xiami Music and Arts Festival attracted numerous young audiences valuing fashion and quality, aligning closely with the target consumer of Tmall Heybox. The project, taking the festival as the medium, integrated the brand into a cultural landmark, with the Home for Music Fans introducing five major brands for traffic sharing, resulting in great promotional effects both online and offline. It built a marketing loop of product experience, emotional resonance and social sharing.
Ilhom: The iconic cube of Tmall Heybox was transformed into a searchlight. Vivid colors against a black background mimicked a seaside sunset. Geometric blocks and audio waveform brought to mind rhythmic music, and reflections helped create a seaside scenario. The Home for Music Fans, inspired by the Aranya Church, featured a top angle symbolizing upward growth. It extended along the coastline, with exhibition areas corresponding to life moments, echoing the slogan of life is about living a few moments.
Loyiha muddati: The project was implemented in Aranya from August 30, 2024, to September 1, 2024.
Ish jarayoni: Offline theme exhibition areas with multisensory immersive experience enabled audiences to experience the products of certain brands and participate in music related games through interactive installations.
Thanks to full process interactive live stream, audiences could virtually tour exhibition areas, watch new product launches, and appreciate performances. This broke the physical limitations of traditional offline activities, ensuring real time online interaction between brands and audiences.
Jamoa a'zolari: Gu Xiaoyuan
Yu Han
Sun Qi
Zhu bin