Naoki Eguchi and Taiki Yamada tomonidan Roofarm Rebranding Asosiy vazifa: Brend identifikatsiyasi

Naoki Eguchi and Taiki Yamada tomonidan yaratilgan Roofarm Rebranding Asosiy vazifa: Brend identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2026 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2026

Roofarm Rebranding Asosiy vazifa: Brend identifikatsiyasi

muallif: Naoki Eguchi and Taiki Yamada

Mijoz: RooFarm Inc.

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Roofarm Rebranding Asosiy vazifa: Brend identifikatsiyasi haqida

Kitob matni: Ushbu loyiha Roofarm kompaniyasining biznes kengayishi bilan birga amalga oshirilgan rebrending tashabbusidir. Kompaniya shahar tomlaridagi qishloq xoʻjaligidan oʻsib chiqqan boʻlib, hozir shahar faoliyati bilan bir qatorda yirik miqyosdagi qishloq dehqonchiligiga ham kengaymoqda. Ushbu bosqichda korporativ vizyon "Dunyoning oziq-ovqat taʼminotini qoʻllab-quvvatlash uchun qishloq xoʻjaligini qayta kashf etish" sifatida qayta belgilandi. Bu vizyon qishloq xoʻjaligini infratuzilma sifatida ifodalovchi elektron sxemadan ilhomlangan identifikatsiyaga aylantirildi. Identifikatsiya shahar va qishloq tizimlari oʻrtasidagi munosabatni ramziy ifodalovchi bir-biriga bogʻlangan ikkita shaklga ega.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Roofarm Rebranding Asosiy vazifa: Brend identifikatsiyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Roofarm Rebranding Asosiy vazifa: Brend identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Roofarm Rebranding Asosiy vazifa: Brend identifikatsiyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
O'lchamlar va qadoqlash: The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
Teglar: Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
Ishlab chiqarish texnologiyasi: Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
Dizayn muammosi: The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
Tadqiqot: This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
Ilhom: RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
Loyiha muddati: The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
Ish jarayoni: The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
Jamoa a'zolari: Naoki Eguchi - AD / D
Taiki Yamada - AD / D
Rasm mualliflari: Naoki Eguchi / Taiki Yamada