Xi'an Academy of Fine Arts tomonidan Zhanlu Tea Giyohli choy qadoqlash dizayni

Xi'an Academy of Fine Arts tomonidan yaratilgan Zhanlu Tea Giyohli choy qadoqlash dizayni — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2026 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2026

Zhanlu Tea Giyohli choy qadoqlash dizayni

muallif: Xi'an Academy of Fine Arts

Mijoz: Xi'an Academy of Fine Arts

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#182018 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Zhanlu Tea Giyohli choy qadoqlash dizayni haqida

Zhanlu — Sariq Imperator maqbarasi uchun yaratilgan giyohli choy brendi va qadoqlash dizaynidir. Konsepsiya mumtoz xitoy she'riyatidagi tong shudringi obraziga asoslangan bo'lib, poklik va yengil ozuqa berishni ifodalaydi. Aralashma monax mevasi, qizilmiya, ofiopogon, malina va Sulaymon muhri o'simliklaridan tashkil topgan bo'lib, nordon va shirin ta'mlar birgalikda namlik hosil qilishga yordam beradi degan an'anaviy tamoyilga amal qiladi. Har bir 5 grammli choy paketi namlikdan himoyalovchi sashe ichida muhrlangan. Qoplamali karton qutilarda ofset bosma va Xan davri uslubidagi grafikalar bilan issiq shtamplash usuli qo'llanilgan.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Zhanlu Tea Giyohli choy qadoqlash dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Zhanlu Tea Giyohli choy qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Zhanlu Tea Giyohli choy qadoqlash dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Zhanlu is inspired by the idea of light nourishment and the purity of morning dew. Created for the Mausoleum of the Yellow Emperor, it blends monk fruit, licorice, ophiopogon, raspberry, and Solomons seal, following the traditional principle that sour and sweet together help generate moisture. Warm, gentle, and balanced, it offers visitors a moment of natural comfort and a quiet connection to ancient wisdom.
O'lchamlar va qadoqlash: Each bag contains 5 g of blended herbs, with 50 g per box. Individual sachets are sealed in moisture proof laminated film to ensure freshness and hygiene. Packaging includes a coated paperboard carton and a premium rigid gift box with specialty paper wrapping and inner tray. Suitable for hot water brewing, one sachet per cup. Store in a cool, dry place.
Teglar: Light Nourishment, Herbal Tea, Moisturizing Formula, Brand Design
Ishlab chiqarish texnologiyasi: Zhanlu is made with selected herbs that are cleaned, low temperature dried, and finely cut to preserve aroma and quality. The blend is packed into 5 g food grade tea bags and sealed in moisture proof sachets. Cartons and rigid gift boxes use coated paperboard with offset printing and hot stamping to present refined Han inspired graphics.
Dizayn muammosi: The challenge was translating traditional wellness philosophy into a contemporary product without losing cultural depth. Rooted in classical theory, the concept had to remain clear and appealing to modern users. The key was balancing herbal efficacy, taste, symbolism, and packaging in one refined and coherent design.
Tadqiqot: This project explores how traditional Chinese wellness philosophy can be translated into contemporary cultural product design. Based on the principle that sour and sweet flavors generate moisture, the formula blends monk fruit, licorice, polygonatum, ophiopogon, and raspberry to support gentle hydration. Inspired by classical poetry and Han aesthetics, the packaging reinterprets traditional symbolism in a modern tea product, linking heritage, health, and mindful self care.
Ilhom: The inspiration for Zhanlu comes from the image of morning dew in ancient Chinese poetry, pure, quiet, and life giving. It draws from the sacred atmosphere of the Mausoleum of the Yellow Emperor, especially the ancient cypress trees that have endured for millennia. The concept of light nourishment and the traditional principle that sour and sweet create moisture shaped the formula, expressing harmony between nature, heritage, and gentle self care.
Loyiha muddati: The project was completed on February 18, 2026. The client is based in the Yangtze River Delta region of China. Concept development, herbal formulation research, and packaging design were carried out in Xian, Shaanxi Province, China. The project integrates regional cultural resources with contemporary design practice, bridging eastern market demand and northwestern cultural heritage context.
Ish jarayoni: Open the outer carton or gift box and remove one individually sealed sachet. Tear open the moisture proof wrapper and place one 5 g tea bag into a cup. Add approximately 250 to 300 ml of hot water and steep for 3 to 5 minutes. The tea gradually releases a gentle sweetness and light herbal aroma.

After touring the mausoleum, visitors hold the warm cup, pause, and sip slowly. The interaction is simple and intuitive, open, brew, inhale, taste, creating a quiet ritual that connects body, breath, and cultural memory in a brief moment of nourishment.
Patentlar: Copyrights belong to Ma Lan, Xi'an Academy of Fine Arts, 2026.

Packaging structure design patent pending. Patent Holder: Xi’an Academy of Fine Arts. 2026. China.

Visual system and illustration artworks are protected under applicable copyright laws.
Jamoa a'zolari: Lan Ma
Guangyi Tang
Yinghua Wang
Lianfa Xu
Wanhui Huang
Zhifei Fu
Shunfeng Zhang
Jinyuan Zhang
Rasm mualliflari: Image #1: Designers Ma Lan and Tang Guangyi (Product Designer / Visual Designer), Zhanlu Sweet and Moisturizing Tea Main Packaging, 2026.

Image #2: Designers Wang Yinghua, Jinyuan Zhang, Shunfeng Zhang and Huang Wanhui (Illustrator / Graphic Designer), Botanical and Han Inspired Illustration Series, 2026.

Image #3: Designers Xu Lianfa and Tang Guangyi (Packaging Engineer / Visual Designer), Light Luxury Gift Box Structure and Visual System, 2026.

Image #4: Designers Ma Lan, Wang Yinghua and Huang Wanhui (Product Designer / Illustrator / Graphic Designer), Ingredient Visualization and Cultural Motif Development, 2026.

Image #5: Designers Ma Lan, Tang Guangyi, Xu Lianfa and Zhifei Fu (Product Designer / Visual Designer / Packaging Engineer / Design Coordination), Integrated Packaging and Structural Realization, 2026.