Lana Raizen tomonidan Kalitva Mahsulot Katalogi

Lana Raizen tomonidan yaratilgan Kalitva Mahsulot Katalogi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2019 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2019

Kalitva Mahsulot Katalogi

muallif: Lana Raizen

Mijoz: Kalitva

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Kalitva Mahsulot Katalogi haqida

Katalog Rossiyadagi idish-tovoq idishlari ishlab chiqaruvchisi uchun yaratilgan. Barcha to'plamlarni batafsil tanishish va qiyosiy tahlil natijasida katalog dizaynini to'ldiradigan va har bir to'plamning afzalliklarini ta'kidlaydigan eng mos ziravorlar, o'tlar va sabzavotlar tanlab olindi. Katalogning asosiy muqovasi qavrilgan idish shaklida kesilgan bo'lib, u orqali to'plamning rangli fotosuratlari namoyish etiladi. Qopqoq va ikkinchi qopqoqdagi qozonlarning tutqichlari ushbu tutqichlarning haqiqiy qoplamasiga taqlid qilib yumshoq teginish bilan qoplangan.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Kalitva Mahsulot Katalogi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Kalitva Mahsulot Katalogi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Kalitva Mahsulot Katalogi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018.
O'lchamlar va qadoqlash: Width 210 mm x Depth 9 mm x Height 250 mm
Teglar: catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
Ishlab chiqarish texnologiyasi: Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2.
Dizayn muammosi: The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject.
Tadqiqot: As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors.
Ilhom: The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
Loyiha muddati: The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
Ish jarayoni: The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog.
Jamoa a'zolari: Lana Raizen
Rasm mualliflari: Photographer: Sergey Fedotov, Kalitva