Haley Tebo tomonidan Changing Perspectives Atrof-muhit tipografiyasi

Haley Tebo tomonidan yaratilgan Changing Perspectives Atrof-muhit tipografiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2020 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2020

Changing Perspectives Atrof-muhit tipografiyasi

muallif: Haley Tebo

Mijoz: Haley Tebo

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#87839 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Changing Perspectives Atrof-muhit tipografiyasi haqida

"Changing Perspectives" — universitet san'at binosining shisha panellari uchun yaratilgan atrof-muhit tipografiyasi o'rnatmasi. Harf shakllari muzlatilgan vinildan kesilgan bo'lib, odamlar yonidan o'tayotganda o'qilishi mumkin bo'lgan xabarga birlashadi. Xabar ikkala yo'nalishdan ham o'qilishi mumkin, shu sababli tomoshabinlar to'xtab, matnni to'liq o'qish uchun harakatlanadilar. Har bir harf tomoshabindan uzoqligiga qarab, taxminan bir yarim futdan ikki futgacha balandlikda bo'ladi. Panellardan o'tayotgan yorug'lik harf shakllarini soya va akslar sifatida takrorlaydi. Ushbu o'rnatma butun kampus bo'ylab odamlarni tipografiya bilan o'zaro aloqada bo'lishga taklif etadi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Changing Perspectives Atrof-muhit tipografiyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Changing Perspectives Atrof-muhit tipografiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Changing Perspectives Atrof-muhit tipografiyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
O'lchamlar va qadoqlash: Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
Teglar: Environmental typography, interaction design, user experience, typography, graphic design,
Ishlab chiqarish texnologiyasi: Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
Dizayn muammosi: After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
Tadqiqot: Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
Ilhom: Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
Loyiha muddati: Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
Ish jarayoni: This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
Jamoa a'zolari: Angeli Leong
Rasm mualliflari: Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer