Puzzle Lai Meng Tak tomonidan yaratilgan Macau Light Festival 2018 TVC Primary Function: Teleko'rsatuv reklamasi — Film, Video va Animatsiya Dizayni tanlov toifasida nufuzli 2020 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.
KumushFilm· 2020
Macau Light Festival 2018 TVC Primary Function: Teleko'rsatuv reklamasi
muallif: Puzzle Lai Meng Tak
Mijoz: Mirage Visuals
Film toifasida A' Design Award Kumush Mukofoti g'olibi
Tasdiqlangan mukofot g'olibi
#89403 uchun mukofot holatini tasdiqlashDizayn
Macau Light Festival 2018 TVC Primary Function: Teleko'rsatuv reklamasi haqida
Book Text: Makao Yorug'lik Festivali 2018 TVC — shahar yorug'lik festivalini targ'ib qilish uchun yaratilgan teleko'rsatuv reklamasidir. Reklama festivalni vaqt tunneli sifatida taqdim etadi. Birinchi shaxs nuqtai nazaridan tomoshabin yorug'lik installatsiyalari, uch o'lchovli proyeksiyali mapping va interaktiv o'yinlar orqali yo'naltiriladi. Gastronomiya, arxitektura, madaniyat va ijodkorlikning mahalliy elementlari animatsiya ichida installatsiya san'ati sifatida namoyish etiladi. Barcha kadrlar storyboard'da rejalashtirilgan va suratga olishdan oldin uch o'lchovli dasturiy ta'minotda demo harakat sifatida sinovdan o'tkazilgan. Jonli suratga olish, vizual effektlar va harakatli grafika birlashtirilgan.
Tan olinish
A' Design Award Kumush Mukofoti haqida
Macau Light Festival 2018 TVC Primary Function: Teleko'rsatuv reklamasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Macau Light Festival 2018 TVC Primary Function: Teleko'rsatuv reklamasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Macau Light Festival 2018 TVC Primary Function: Teleko'rsatuv reklamasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.
Dizayn ortida
Press-kit
Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.
- Noyob xususiyatlar
- Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.
- O'lchamlar va qadoqlash
- HD 1920X1080 Video
- Teglar
- TV commercial, Live shooting, VFX, Motion graphics, 3d animation
- Ishlab chiqarish texnologiyasi
- In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival. - Dizayn muammosi
- The concept of turning the entire Light Festival into a "time tunnel" was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
- Tadqiqot
- In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival together, after repeated reflections, finally decided to use the time tunnel as the theme of the whole advertisement. We try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
- Ilhom
- In this TV Commercial, the Macau Light Festival is transformed into the concept of "time tunnel". Through the first person vision, various lighting installation, 3D mapping, interactive games, etc., to explore the light and shadow devices in different places of the Macau Light Festival , to the audience Showcase the exciting content of the 2018 Macau Light and Shadow Festival.
- Loyiha muddati
- The project started in October 2018 in Macau and finished in November 2018 in Macau, and was exhibited in Macau in December 2018.
- Ish jarayoni
- Video file can be operated in every video player
- Patentlar
- Copyrights belong to MIRAGE VISUALS 2019
- Jamoa a'zolari
- Client：MACAO GOVERNMENT TOURISM OFFICE
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simon Ma
3D Animation: Hayden Mok@SPICY Banana, Michael Fong@SPICY Banana , River Ng@SPICY Banana , CM Lee@SPICY Banana, Wyatt Wai@SPICY Banana
2D Motion Design：吳穎儀 Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：：Joe Lei, Jason Chang - Rasm mualliflari
- MIRAGE VISUALS All right reserved.
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