Katsumi Tamura tomonidan Pleady Branding Brend Identifikatsiyasi

Katsumi Tamura tomonidan yaratilgan Pleady Branding Brend Identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2020 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2020

Pleady Branding Brend Identifikatsiyasi

muallif: Katsumi Tamura

Mijoz: Good Morning Inc

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#90561 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Pleady Branding Brend Identifikatsiyasi haqida

Pleady Branding — ixtisoslashgan lentalar ishlab chiqaruvchisi uchun yaratilgan brend identifikatsiyasi dasturi. Dastur brend nomini, brend logotipini, qadoqlash, veb-saytlar, mahsulot katalogларini, brend filmlari va savdo ko'rgazmalari stendlarini qamrab oladi. Nom play (o'yin) va ready (tayyor) so'zlarini birlashtiradi. Kommunikatsiya Tape or Lose shiori va logotip orqali o'tuvchi chiziqdan ilhomlangan ayol yugurchining asosiy vizual obrazi atrofida qurilgan. Sariq-yashil brend rangi sportchilarga e'tiborni belgilaydi. Rang boshqaruvi brend rangini qog'ozda, plyonkada va ekranlarda barqaror saqlaydi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Pleady Branding Brend Identifikatsiyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Pleady Branding Brend Identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Pleady Branding Brend Identifikatsiyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
O'lchamlar va qadoqlash: Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
Teglar: Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
Ishlab chiqarish texnologiyasi: Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
Dizayn muammosi: Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
Ilhom: The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
Loyiha muddati: PLEADY launched in July 2019.
Ish jarayoni: We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
Jamoa a'zolari: Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida