Juan Eugenio Mallo Camera tomonidan Borboleta Primary Function: Brend tizimi

Juan Eugenio Mallo Camera tomonidan yaratilgan Borboleta Primary Function: Brend tizimi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2020 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushGrafika· 2020

Borboleta Primary Function: Brend tizimi

muallif: Juan Eugenio Mallo Camera

Mijoz: Balko Argentina S.a

Grafika toifasida A' Design Award Kumush Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Borboleta Primary Function: Brend tizimi haqida

Borboleta — Braziliyada bir xil egalik guruhiga tegishli boʻlgan ikkita yoqilgʻi quyish shoxobchalari tarmogʻi uchun yaratilgan brend tizimidir. Dislub shimoli-sharqda, Equador esa shimolda faoliyat yuritadi va har ikkala tarmoq oʻz nomlarini saqlab qoladi. Kapalak shaklidagi umumiy ramz ikkala brendni bogʻlaydi. Kapalak oʻzgarish va yangilanishni anglatadi, uning konturi esa Braziliya hududining siluetini eslatadi. Uchta rang ishlatilgan: har bir kompaniya uchun bittadan va ularning birlashuvi uchun uchinchi rang. Logotip modulga asoslangan panjara ustiga qurilgan.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Borboleta Primary Function: Brend tizimi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Borboleta Primary Function: Brend tizimi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Borboleta Primary Function: Brend tizimi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
O'lchamlar va qadoqlash: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Teglar: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Ishlab chiqarish texnologiyasi: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Dizayn muammosi: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Tadqiqot: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Ilhom: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Loyiha muddati: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Ish jarayoni: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Jamoa a'zolari: Juan Eugenio Mallo Camera
Diego Adrián Beas