Donggyun Kang tomonidan Sincha-Man Korporativ identifikatsiya

Donggyun Kang tomonidan yaratilgan Sincha-Man Korporativ identifikatsiya — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2020 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2020

Sincha-Man Korporativ identifikatsiya

muallif: Donggyun Kang

Mijoz: Sinchaman

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Sincha-Man Korporativ identifikatsiya haqida

Sincha-Man — kichik avtomobil lizingi va ijara xizmati uchun yaratilgan korporativ identifikatsiya dasturi. Identifikatsiya qahramon-personaj atrofida qurilgan, chunki qahramonlar o'z ramzlari orqali keng tan olinadi. Sovuq ko'k chiziqlarda chizilgan illyustratsiyalar, ikonalar, ramzlar va tipografiya halollik, ishonch va tezlikni ifodalaydi. Qahramon halosini eslatuvchi motiv ushbu mavzuni qo'llab-quvvatlaydi. Bir xil elementlar onlayn va oflayn media bo'ylab izchil qo'llaniladi. Identifikatsiya yangi brendga zich raqobatli bozorda kuchli tanilish va ijobiy taassurot berishni maqsad qiladi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Sincha-Man Korporativ identifikatsiya A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Sincha-Man Korporativ identifikatsiya yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Sincha-Man Korporativ identifikatsiya ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Sinchaman is a small-scale brand that provides a car-lease&rental service started from a one-man business. In the situations of the saturated market, preoccupancy of large companies and the importance of economy of scale, we judged that implanting strong recognition and favorable impression to customers are important to enter the market and establish itself successfully as a new brand. Building only one strong brand image from brand naming to identity was demanded to establish that.
O'lchamlar va qadoqlash: Design elements are consistently communicated via a variety of contact media, both online and offline, that is perceived as a unique brand experience that only the 'Sinchaman' can offer.
Teglar: Sinchaman, CI, BI, Corporate Identity, Brand Identity
Ishlab chiqarish texnologiyasi: Illustrations that symbolize honesty, trust, and power of quickness, motifs that symbolize hero's halo effect, cool blue line colors, icons, symbols, and typography intuitively convey the pride and mindset of the 'Sinchaman' for the rental &lease service he wants to offer his customers.
Dizayn muammosi: The brand Sinchaman understands difficulties customers suffer and the situation of the market,
and it deduces tone and manner that leads the brand to resolve them.
Tadqiqot: We need to convey the strong image to enter the competitive market.
Through the hero based on the brand core values, we set a strategy of personifying the brand image to step close to customers friendly and leave a strong impression.
Ilhom: Lots of heroes have their own symbols, and people recognize them by their symbols. Sinchaman also enables people to recognize Sinchaman by the symbol.
Loyiha muddati: The project started in December 2018 and finished in March 2019 in Republic of Korea.
Ish jarayoni: Sinchaman is a car rental service brand that works with the right mind-set in the competitive and complex market of car rental service. provides guides which are kind as bright light to customers who have difficulty from a complicated procedure of car rental service, and thinks honest quotation and sincere movement is the fastest way of service for customers. wishes to be remembered for a long time as a brand that gives strong faith in the confusing market with information overload.
Jamoa a'zolari: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim