Kenarkose Creative tomonidan ODTU Sanat 20 Vizual Identifikatsiya Dizayni

Kenarkose Creative tomonidan yaratilgan ODTU Sanat 20 Vizual Identifikatsiya Dizayni — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2020 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushGrafika· 2020

ODTU Sanat 20 Vizual Identifikatsiya Dizayni

muallif: Kenarkose Creative

Mijoz: Middle East Technical University

Grafika toifasida A' Design Award Kumush Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

ODTU Sanat 20 Vizual Identifikatsiya Dizayni haqida

Yaqin Sharq Texnik Universiteti tomonidan har yili o'tkaziladigan San'at ODTU Sanatining 20 yilligi uchun festivalning 20 yilligini aks ettirish uchun vizual tilni yaratish so'raldi. Talab qilinganidek, festivalning 20 yilligi yopiq san'at asari kabi yaqinlashishi bilan ta'kidlandi. 2 va 0 raqamlarini tashkil etadigan bir xil rangdagi qatlamlarning soyalari 3D illyuziyasini yaratdi. Bu xayolparast yengillik hissini uyg'otadi va raqamlar fonda erib ketganga o'xshaydi. Yorqin rang tanlovi to'lqinli 20-ning xotirjamligi bilan nozik kontrastni yaratadi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

ODTU Sanat 20 Vizual Identifikatsiya Dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. ODTU Sanat 20 Vizual Identifikatsiya Dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. ODTU Sanat 20 Vizual Identifikatsiya Dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
O'lchamlar va qadoqlash: The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
Teglar: Visual Identity, Visual Communication, Graphic Design, Branding
Ishlab chiqarish texnologiyasi: As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
Dizayn muammosi: Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
Tadqiqot: This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
Ilhom: Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
Loyiha muddati: The project started in October 2018 in Ankara and finished in March 2019.
Ish jarayoni: Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
Jamoa a'zolari: Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin
Rasm mualliflari: All visual materials were designed and produced by Kenarkose Creative.