Mars Design Consultants tomonidan Morph Oziq-ovqat va Ichimliklar Brendingi

Mars Design Consultants tomonidan yaratilgan Morph Oziq-ovqat va Ichimliklar Brendingi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2020 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2020

Morph Oziq-ovqat va Ichimliklar Brendingi

muallif: Mars Design Consultants

Mijoz: Mars Design Consultants

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#98855 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Morph Oziq-ovqat va Ichimliklar Brendingi haqida

Morph — Xitoyning Xanchjou shahridagi tom usti bar va restorani uchun brending dasturi. Ushbu identifikatsiya qadimiy xitoy sevgi hikoyasi bo'lgan Liangzhu'dan hamda ko'k morfo kapalagining tovlanuvchi qanotlaridan ilhomlangan. Logotip urg'ochi va erkak kapalak qanotlarining shakllarini bitta belgiga birlashtiradi. To'q binafsha fon yulduzli tunni ifodalaydi, qanotlar esa kamalak ranglarining o'tish jarayonini namoyish etadi. Kaleydoskopga o'xshash kapalak naqshi asosiy grafik element hisoblanadi. Ushbu naqsh menyuga, gugurt qutisiga, harakatlanuvchi proyeksiyalarga va devoriy san'at haykaliga qo'llanilgan.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Morph Oziq-ovqat va Ichimliklar Brendingi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Morph Oziq-ovqat va Ichimliklar Brendingi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Morph Oziq-ovqat va Ichimliklar Brendingi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Morph is a roof bar located at Kempinski Hotel Hangzhou. The design starts with a local ancient love story and aims to be the most iconic part of the hotel. The emotional expression is fulfilling in every single part of the design, through colour, pattern and etc. It turns a traditional legend into a modern city's landmark, brings the travellers firmly into the local culture. The motion graphics has been acting as an essential role of the project, and immerse people into the folktale.
O'lchamlar va qadoqlash: Logo minimum size for the vertical logo width is 15mm
Menu design is (W)120mm x (H)300mm
Matchbox design is (W)60mm x (H)40mm x (D)20mm
Wall art sculpture is (W)2000mm x (H)1200mm
Teglar: Morph, Modern Chinese bar, Food and Beverage branding, Logo Design, Art Design
Ishlab chiqarish texnologiyasi: The logo represents a butterfly with two dominant forces which brings it to fly in the vast universe till eternity. The dark purple colour is used as the background colour to represent the starry night while the wings of the gynandromorph mirror the colourful transition of the rainbow. The kaleidoscope-like butterfly pattern is the main planar element, showing the unpredictable and mysterious qualities of the blue butterfly in the light and shadow. Such patterns will continue to be applied to menu, dynamic projections, and even artwork. The choice of fonts, young, stylish which converges with the taste of the futuristic interior design.
Dizayn muammosi: In order to know the full story of Liangzhu, the whole design team needs to read the local history and any related articles to support our concept. The research also including understand the range, behaviour, wing structure and related references of blue morpho. As to find more evidence to the online articles, we had also visited the local library and found the most original copy of the story.
Tadqiqot: A few visits to modern and traditional Chinese restaurants and bars in Asia, to get inspired by the different dining experience.
Immersing the soul into the Chinese culture, cuisine and studied the dining habits.
The research does not only stop capturing the way of how they layout the menu but to really understand the whole dining ritual and new generational dining style.
Ilhom: The whole theme of the bar is telling the story of an ancient Chinese legend love story, LiangZhu.The design is intrigued by the dazzling iridescent wings of the Morph butterfly.
Bringing together the unique features of the female and male counterparts on each side of the wings, the design yields a gynandromorph.
The kaleidoscope-like butterfly pattern is the main planar elements, showing the unpredictable and mysterious of the blue butterfly under the light and shadow.
Loyiha muddati: The project started in 2019 and this bar and restaurant is located in Hangzhou China.
Ish jarayoni: The goal is to create a strong bar and restaurant branding through an extraordinary dining experience to customers.
Not only on the food itself, but the interaction should also go through from the sensation of each customer, like sounds, smell, visuals, lightings and the touches. The design also considers holistically, like the wall art sculpture, digital motion board, the special printing effects menu and etc, will bring you a different feel while you are in Morph.
Patentlar: MARS
Jamoa a'zolari: Angela Lu Zhang
Nico Xu YiFei
Rasm mualliflari: MARS