Tucher AEcht Nuernberger Kellerbier Uyilo Lokupakisha Utywala Lwe-Bavarian ngu-Bloom GmbH Nuernberg

Uyilo olubizwa ngokuba yi-Tucher AEcht Nuernberger Kellerbier Uyilo Lokupakisha Utywala Lwe-Bavarian olwenziwe ngu-Bloom GmbH Nuernberg ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IgolideIpakheji· 2020

Tucher AEcht Nuernberger Kellerbier Uyilo Lokupakisha Utywala Lwe-Bavarian

ngu Bloom GmbH Nuernberg

Umxhasi: Bloom GmbH Nürnberg

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#102378

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Tucher AEcht Nuernberger Kellerbier Uyilo Lokupakisha Utywala Lwe-Bavarian

Ngamaxesha aphakathi, iindawo zotywala bendawo ziyeke iminyaka yazo yobhiya engaphezulu kweminyaka engama-600 ezindala ezisikiweyo phantsi kwenqaba yaseNuremberg. Ukuhlonipha le mbali, ukupakishwa kwe "AEcht Nuernberger Kellerbier" kuthatha ukujonga okwenyani emva kwexesha. Ilebheli yebhiya ibonisa umzobo wesandla wenqaba ehleli ematyeni kunye nomgqomo wokhuni kwindlu yokugcina izinto, eyenziwe ngohlobo lweediliya. Ukutywinwa kwelebheli enophawu lwentengiso lwenkampani "iSt. Mauritius" kunye nesithsaba sombala wobhedu sidlulisa ubugcisa kunye nokuzithemba.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Tucher AEcht Nuernberger Kellerbier Uyilo Lokupakisha Utywala Lwe-Bavarian ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Tucher AEcht Nuernberger Kellerbier Uyilo Lokupakisha Utywala Lwe-Bavarian iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Tucher AEcht Nuernberger Kellerbier Uyilo Lokupakisha Utywala Lwe-Bavarian idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust.
Imilinganiselo nePakishini: 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.

Outside body diameter: 65 mm
Height: 260 mm
Iithegi: packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
Umngeni Woyilo: Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
Inkuthazo: The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria.
Iipathenti: Tucher Bräu GmbH und Co. KG
Amalungu Eqela: Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger

Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer
Amagunya Emifanekiso: Bloom GmbH Nürnberg