Settlements Iphulo Elihlanganisiweyo ngu-Pancho Gonzalez

Uyilo olubizwa ngokuba yi-Settlements Iphulo Elihlanganisiweyo olwenziwe ngu-Pancho Gonzalez ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano.

IbhronziUkubhengeza· 2020

Settlements Iphulo Elihlanganisiweyo

ngu Pancho Gonzalez

Umxhasi: Inbrax

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ukubhengeza

14,436

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#103849

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Settlements Iphulo Elihlanganisiweyo

Iindawo zokuhlala ziyinyani kwihlabathi liphela kwaye ngakumbi kwiLatin America. Olu yilo lwentengiso lufuna ukuqokelela imali ngendlela eyahlukileyo kwaye lenza ngokusungula ifilimu engazange ibekho ekugqibeleni. Ukufumana itikiti, abantu kwafuneka baye kwiwebhusayithi ye-movie ukuze bathenge amatikiti abo kwaye xa bewabona baqaphela ukuba imuvi ayikho, ngoko banokunikela ngemali yabo kwisiseko.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Settlements Iphulo Elihlanganisiweyo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Settlements Iphulo Elihlanganisiweyo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Settlements Iphulo Elihlanganisiweyo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
Imilinganiselo nePakishini: Trailers, posters, digital ads and social media.
Iithegi: Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
Ubuchwepheshe Bokuvelisa: Integrated campaign across 5 countries in South America.
Umngeni Woyilo: First online collecting campaign done by Techo Latam.
Uphando: The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
Inkuthazo: The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
Ubude Beprojekthi: Chile, Peru, Argentina, Brazil and Colombia.
Ukuhamba Komsebenzi: Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
Iipathenti: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Amalungu Eqela: Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta
Amagunya Emifanekiso: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando