Snow Time L Iwayini ngu-Evan Chen and Ziming Guo

Uyilo olubizwa ngokuba yi-Snow Time L Iwayini olwenziwe ngu-Evan Chen and Ziming Guo ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2021

Snow Time L Iwayini

ngu Evan Chen and Ziming Guo

Umxhasi: Lascaux Design Institute Inc.

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

26,442

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#110335

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Snow Time L Iwayini

I-Gu Yue Long Shan lelona qela likhulu lewayini yemveli etyheli e-China, eyasekwa ngo-1664. Imveliso entsha abayenzele uGu Yue Long Shan, idlulisela ingcamango yokonwabela ixesha elicothayo. Uyilo lomzobo lusekwe kwiingqikelelo zamanzi, ikhephu, irayisi etyebileyo kunye nexesha, eziyimfuneko kwiwayini etyheli, kwaye zibonisa iintaba zasekhaya kunye namanzi ukwenza umfanekiso opheleleyo. Kubasebenzisi ababhinqileyo baphuhlise ukupakishwa okucekethekileyo, besebenzisa ifilimu yokucinezela ipulp, kwaye kudityaniswe nenkqubo yokufakwa, ukuvelisa imvakalelo yokugoqa ikhephu.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Snow Time L Iwayini ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Snow Time L Iwayini iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Snow Time L Iwayini yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
Imilinganiselo nePakishini: The size is 275mm*68mm*68mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
Iithegi: logo，packaging，illustrations，graphics
Ubuchwepheshe Bokuvelisa: Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
Umngeni Woyilo: Grasp the relationship between traditional brands and emerging markets to guide packaging design.
Uphando: We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
Inkuthazo: We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.
Ubude Beprojekthi: The project was launched in Shaoxing in July 2020.
Ukuhamba Komsebenzi: When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time.
Amalungu Eqela: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Yoga Zhai
Fan Zhang
Min Fang