Uyilo olubizwa ngokuba yi-Chinese Mooncake Ipakethe Yebhokisi Yesipho olwenziwe ngu-Litete Brand Design ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IgolideIpakheji· 2021

Chinese Mooncake Ipakethe Yebhokisi Yesipho

ngu Litete Brand Design

Umxhasi: Litete Brand Design

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ipakheji

36,021

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#111173

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Chinese Mooncake Ipakethe Yebhokisi Yesipho

I-Chinese Mooncake yibhokisi yesipho eyilelwe iimooncakes ezinikezelwayo ngexesha loMnyhadala waPhakathi kweKwindla. Ibhokisi yangaphandle ilandela imilo yebhokisi yokutya yesiNtu yaseTshayina. Umzobo onesimbo sokuhonjiswa ngentsimbi yokuthunga ubonisa imbono evela phezulu yetheko lobukhosi be-Tang Dynasty, kuquka izakhiwo zomthi kunye nabadanisi. Inxalenye nganye yomzobo yahlulwe ngokusikwa nge-die-cutting yaze yadityaniswa kwakhona, ngoko ipakethe ifumana ubunzulu namaleko. Ibhokisi yangaphakathi ibonisa iintshukumo zomdaniso ezivela kwi-Rainbow Skirt kunye ne-Feather Coat, zidityaniswe nemibala yesiNtu yaseTshayina efana nomfusa wobukhosi noluhlaza bomqungu.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Chinese Mooncake Ipakethe Yebhokisi Yesipho ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Chinese Mooncake Ipakethe Yebhokisi Yesipho iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Chinese Mooncake Ipakethe Yebhokisi Yesipho idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. It also highlights this dynasty's magnificent wooden architecture and reproduces Yang Guifei's graceful dance movements. The inner box was designed based on dance movements from Rainbow Skirt and Feather Coat. This was combined with classical Chinese colors such as royal purple and bamboo green to reflect the Tang Dynasty's grandeur, the Chinese classics'elegance, and wishes for a happy life.
Imilinganiselo nePakishini: Outer box size:340mmx220mmx55mm
Inner box size:85mmx85mmx38mm
Iithegi: Moon cake packaging, Chinese traditional culture, Tang Dynasty, classical, Mid-Autumn Festival
Ubuchwepheshe Bokuvelisa: The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. Each part of the illustration is separated by die-cutting, and the final packaging is more layered.
Umngeni Woyilo: The difficulty of this design is that there are few records about the neon clothes and feather dance, and it is more difficult to restore the architecture, costumes, makeup, musical instruments, and dance poses. Even so, we checked many documents, which greatly restored the scene at that time.
Uphando: The Mid-Autumn Festival is a traditional festival celebrated in China. It gained widespread popularity in the Tang Dynasty and became a nationwide holiday. According to legend, the Tang Emperor Xuan Zong dreamt he had traveled to the Palace of the Moon, where he saw celestial women, clothed in feathers and rosy clouds dancing in the sky. After the Emperor awoke, his favourite concubine Yang Guifei, renowned as one of the four most beautiful women in Chinese history, choreographed and performed the famous dance, 'Rainbow Skirt and Feathered Coat,'according to the Emperor's recollection.
Inkuthazo: In order to reproduce the magnificent scenery of the Tang Dynasty palace, this design was created after consultig many historical documents, viewing images of murals at Dunhuang, and visiting ancient buildings from the Tang Dynasty to use these aspects as the basis for creating a design to restore the Tang Dynasty's historical prosperity.
Ubude Beprojekthi: The project started in Tianjin in July 2020, completed in Tianjin in August 2020, and exhibited in Tianjin in September 2020.
Ukuhamba Komsebenzi: The outer box as a whole is a traditional Chinese food box style, using a three-dimensional paper sculpture to separate the characters and scenes through die cutting, and then collage them into a complete illustration, which increases the sense of hierarchy and space of the packaging. The inner box combines the opening with the packaging illustration. The entire tongue part adopts the style of traditional Chinese typography, forming a natural division. When the consumer opens the box, a complete illustration pops up in front of them.
Iipathenti: Copyrights belong to Langcer Lee, 2020.
Amalungu Eqela: Creative Director：Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Illustrator:Zhang JiaNi
Photographer:Jiang Tao
Amagunya Emifanekiso: Image #No1 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No2 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No3 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No4 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No5 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.